130. Serve First, Sell More With Michael and James Hern

130. Serve First, Sell More With Michael and James Hern

April 13, 2026 · 40 min · Season 2

About this episode

Michael and James Hern share their framework for building a successful real estate business while maintaining its core values.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcast What does it take to build a real estate business that wins at a high level without losing its heart? In this episode, we sit down with brothers Michael and James Hern, who sell more than 250 units a year and over $85 million in volume in the Kansas City metro. They share the four-part framework behind their success: serve first, do the basics better, build people, and stay consistent. We dig into how their upbringing on a cattle farm shaped their work ethic, their father influenced the way they lead, and early-learned lessons still show up in their business today. Michael breaks down the simple habits that keep his pipeline moving, while James explains how they recruit for culture and turn income goals into a real plan. This conversation is full of practical ideas for any agent who wants to grow production, lead people well, and build a business that lasts. If we want to create more opportunity for our clients, our teams, and our families, this episode gives us a strong model to follow. Resources: The Hern Group Website at hernhomes.com Order the Millionaire Real Estate Agent Playbook | Volume 3 Connect with…

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