The Millionaire Real Estate Agent | The MREA Podcast

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat if the first step to winning on Instagram isn’t posting more content, but following the right people?Brandon Blankenship has built one of the most interesting social media models we’ve seen in real estate. His Chicagoland team does $40 million to $50 million in annual volume, and Instagram and YouTube drive a major share of the business. This year, Brandon expects to help about 120 families, with roughly 40 coming directly from Instagram despite having no prior relationship with him.We break down how Brandon turns strangers into friends by getting crystal clear on his ideal client, finding local people through the businesses they already follow and building relationships before asking for anything. We also unpack his two-account strategy, with Living Chicago Suburbs focused on local news and community content while his personal page builds trust through real estate education and his own life.Brandon also shares why he watches saves and shares instead of chasing views, how the content we create determines the leads we attract and how he already had eight listings signed for 2027 months before the year began. If we’re spending time on social media without getting appointments, Brandon gives us a much more focused play to run.Resources:Follow Brandon Blankenship on Instagram: @brandon__blankenshipVisit Living Chicago SuburbsOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastIf you stepped away from your business tomorrow, would you still have a business?Nikki Miller is back on the MREA Podcast after building an organization that supported more than 200 agents and ultimately selling the business. The surprising part? Selling was never her original plan.Nikki adopted a simple philosophy along the way: If it’s not built for sale, it’s built to fail. That idea forced her to stop building the company around herself and start creating repeatable systems, tracking the numbers that mattered and proving which activities actually produced results.We break down the questions Nikki used to audit her business, from customer acquisition costs and ROI to expenses, hiring and predictable profit. We also dig into the mindset shift required to stop being the person who does everything and start building a company that can succeed through other people.Whether we ever plan to sell or not, Nikki challenges us to look at our businesses like a buyer would and answer one powerful question: Can we prove it?Resources:Listen to the MREA episode featuring Nikki Miller on building and growing her real estate businessFollow Nikki Miller on Instagram @the_nikki_millerOrder the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.

Watch the full episode on our YouTube channel: youtube.com/@mreapodcastWhat would happen if people in your market felt like they saw you everywhere? Janine Igliane has built that kind of presence through one of real estate’s most proven lead generation strategies: geographic farming. Her small but mighty team closes more than 110 units and over $60 million in annual volume, with most of the business coming from the farm she built over 13 years.We break down Janine’s six-part farming model, including monthly postcards, personal emails, her “letter of the heart,” social media, blog content, and traditional listing marketing. Put it all together and she is running, roughly, a 120-touch system each year. The strength of the model isn’t in its complexity. It’s the consistency, personalization, and a relentless focus Janine has in becoming the local expert.Janine also takes us back to the beginning, when she had three young kids and almost no marketing budget. She started by knocking doors three days a week and personally hanging flyers around the neighborhood. Today, she markets to 4,100 homes.We also dig into how Janine uses personal stories, client wins, community content, and AI to stay visible and build trust.Resources:Follow Janine Igliane on Instagram DM Janine to request examples from her marketing suite Listen: The Real Deal: Where Real Estate Meets Real Life, Janine Igliane’s podcast Order the Millionaire Real Estate Agent Playbook | Volume 3Connect with Jason:LinkedinProduced by NOVAThis podcast is for general informational purposes only. The views, thoughts, and opinions of the guest represent those of the guest and not Keller Williams Realty, LLC and its affiliates, and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.WARNING! You must comply with the TCPA and any other federal, state or local laws, including for B2B calls and texts. Never call or text a number on any Do Not Call list, and do not use an autodialer or artificial voice or prerecorded messages without proper consent. Contact your attorney to ensure your compliance.Any text or materials generated by artificial intelligence (AI) should be reviewed for accuracy and reliability as there may be errors, omissions, or inaccuracies.