142. Grow Your Database Through Real Estate Video Marketing With John Coleman
About this episode
John Coleman shares his strategies for leveraging video marketing and social media to grow a real estate database.
Watch the full episode on our YouTube channel: youtube.com/@mreapodcast John Coleman is proving that social media does not have to be perfect to be profitable. Based in the Washington, D.C., metro area, John and his team close more than $70 million in volume each year, powered by two main levers: sphere of influence referrals and smart video content on YouTube and Instagram. In this episode, we dig into John’s simple, repeatable model for turning social media into a real database. He walks us through how he started with YouTube, learned SEO, answered the questions buyers were already asking, and then built a short-form video Instagram system that creates real conversations every week. John also breaks down his property listing walkthrough model, from the opening hook to the gimbal setup, voiceover, thumbnail, Manychat follow-up, and the way he uses Instagram as one of his top sphere touches. This is not about going viral. It is about being found by the right people, staying top of mind with your tribe, and getting into action before you feel ready. Resources: Follow John Coleman on Instagram Watch John Coleman’s YouTube channel Visit Coleman Residential Check out…
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