Episode 830: How to Audit Your Business - The Only Numbers You MUST Be Tracking
About this episode
James Wedmore discusses the importance of tracking key business metrics to make informed decisions and reduce emotional uncertainty in entrepreneurship.
Most entrepreneurs are out here making decisions based on a story their brain made up. And I get it, because I used to do the same thing! But after 19 years and over $100 million in online sales, I know one thing for certain, and it's that your feelings about how a campaign performed and what actually happened are almost never the same thing. Today, I'm getting into one of my absolute favorite topics, the language of numbers. We're talking EPL, conversion rates, landing page performance, and the one metric I've been obsessing over for a decade that makes scaling feel less like gambling and more like simple math. This isn't really about numbers at all though. It's about getting out of the emotional roller coaster of business and into the driver's seat. When you know what's actually going on under the hood, the fear goes away, the clarity shows up, and you finally know exactly what to fix and what to leave alone. If you've ever walked away from a campaign not knowing whether it was good or bad, this is one you're going to want to tune into! Ready to stop thinking like a marketer and start operating like a true business owner? We're kicking off a powerful, brand-new experience on…
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