About this episode

In this episode, Andréa Jones and guest Kate Ahl discuss the evolving landscape of Pinterest in 2026, focusing on its effectiveness for cold traffic and the integration of AI in marketing strategies.

Pinterest has changed a lot over the years, and if you still think of it as the place where people save wedding inspo and recipes, it may be time for a little refresh. In this episode, I’m joined by Kate Ahl of Simple Pin Media to talk about what’s actually working on Pinterest in 2026. We get into why Pinterest is still one of the best platforms for cold traffic, how users are searching and saving content right now, and what business owners need to know before adding Pinterest to their marketing strategy. Kate breaks down why Pinterest is a slower-moving platform, what metrics matter most, and how to think about images, keywords, video, and ads without turning this into a full-time job. Bless. We also talk about the AI situation on Pinterest, including AI-generated images, Pinterest’s AI labels and filters, and how AI is being used more thoughtfully inside ad tools and product visuals. Plus, Kate shares how she’s using AI in her own agency while still protecting the human strategy, creative judgment, and experience that make her work valuable. In this episode, we talk about: Why Pinterest is a strong cold traffic platform in 2026 How Pinterest users behave differently from…

Topics covered

• Pinterest marketing
• cold traffic
• AI in marketing
• user behavior
• visual content strategy

Keywords

• Pinterest
• cold traffic

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