The Mindful Marketing Podcast (Formerly Known As The Savvy Social Podcast)

Rage bait was just named Oxford's 2025 Word of the Year, so I'm bringing back one of my most talked about episodes. After being interviewed by the BBC last year about this topic, I was invited back again this week, along with 14 syndicated interviews across Canada on CBC, all because interest in rage bait has exploded. In this re-run, I revisit what rage bait actually is, how it works, and why it is such a powerful emotional trigger online. I also break down the difference between satire, clickbait, shitposting, and true rage bait, plus the long term impact these tactics can have on your mental health and your brand. This episode is your guide to understanding the internet's most explosive trend. In this episode of the podcast, I talk about: Why rage bait was named the 2025 Word of the Year How rage bait works and why it spreads so quickly The thin line between satire and manipulation How TikTok changed virality and discoverability Why rage based content damages trust and community …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/386

It's been one year since Meta introduced Threads, and there's a lot to unpack. In this solo episode, I dive into the good, the bad, and the ugly of using Threads as a business owner. We'll explore whether you should be on this platform, how to make it work for your business, and what you need to be cautious about. From personal connections to algorithm quirks, this episode covers it all. In this episode of the podcast, I talk about: How Threads fosters personal connections The refreshing ad-free experience on Threads The charm of unprocessed, real-time content The good and bad of Threads' algorithm Challenges with real-time updates and search functionality How scheduling posts can impact the platform's charm Why Threads might not be suitable for every business Success stories and real-world examples of leveraging Threads …And More! This Episode Was Made Possible By: Sked Social Ready to elevate your social media game? With Sked Social, seamlessly add Threads into your mix. Auto-post Threads, Instagram Reels and TikToks with custom covers, mixed media carousel posts, and even Instagram Stories with link stickers. Love batching content? Sked's got you covered. Upload your media in bulk and customize captions across platforms in one go. Save time and get more done. Plus, Sked is with you every step of the way. Enjoy expert support from a real person you'll come to know well. Your dedicated Customer Success Manager will guide you through onboarding and provide all the training you need to maximize the platform. Get started with Sked Social today and watch your social strategy soar: https://skedsocial.com/why-sked-social?utm_source=mindful_marketer&utm_medium=podcast&utm_campaign=threads_birthday_episode 2024 Instagram Bootcamp You don't need to go ✨Viral✨ on Instagram... you need to get Profitable! Learn the IG Strategies that focus on profitable engagement, NOT empty attention, at the FREE 4-Day Instagram Bootcamp for Founders, Biz Owners, & Content Creators. From August 19-22, invest 4-days of rewarding work into setting your business up for a major success shift on Instagram: https://onlinedrea.com/bootcamp Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/318

Do you have a micro following? Even with a micro following, the world of brand deals is wide open. In this episode, I sit down with Gwen Lane, the founder of CREATORIZE, who shares invaluable insights on navigating brand collaborations for content creators regardless of their follower count. Dive deep into the creator economy's growth, learn practical steps for attracting brands, and discover how to gracefully transition from free products to paid partnerships. Gwen also gives us a peek into the future of content creation with AI and how to maintain authenticity in a digital world. In this episode of the podcast, we talk about: How the creator economy has evolved and what it means for you Strategies for micro-influencers to land brand deals The role of AI in content creation and maintaining the human touch Treating your business as a media company What I learned from my time as a fashion blogger on YouTube …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Fab Fiesta To celebrate my 10 year anniversary, I'm throwing a Fab Fiesta from April 15-24, 2024. For 10 days, I'm rolling out 10 exclusive offers – each day, a new surprise. And because I love a good party, I'm slicing prices by 50%. Want in? https://onlinedrea.com/birthday/ About the Guest: Gwen Lane is the founder of CREATORIZE, an online education platform for creators. After working 12+ years in digital marketing in LA's entertainment industry, she launched her travel and lifestyle brand The LA Girl in 2016 and partnered with brands like Disney, Target, Starbucks and more. She built that into a multiple six figure media business and sold it when she moved to Minnesota. For the last six years, she's helped over 8,000 creators monetize through her digital programs and has built a following of over 300k across platforms. When she's not creating content, she's reading books or hiking with her husband, Luke, stepdaughter, Winnie, and their Australian Shepherd, Bailey. Website: http://creatorize.me/ Instagram: https://www.instagram.com/heygwenlane Facebook: https://www.facebook.com/heygwenlane TikTok: https://www.tiktok.com/@heygwenlane Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/301

What is your unique selling proposition? If it sounds too similar to everyone else in your industry and doesn't reveal what makes you unique, this interview with the amazing Brand Messaging Strategist and creator of the Statement Piece Framework, Hillary Weiss, is for you. Hillary completely unearthed my USP after working together in 2023, and it gave my business so much more clarity in what I do, who I serve, and how I deliver results. She can do the same for you when you hear Hillary's strategy for finding your uniqueness in a sea of similarities, creating social media content that creates an experience, and so much more. In this episode of the podcast, we talk about: Why Hillary retired from copywriting Creating a North Star to guide your positioning The challenge of standing out in a sea of similarity How Hillary helped me find my brand positioning Offering a unique experience and feeling to customers The power of the Statement Piece The third element to add to your messaging …And More! This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Digital Brain PowerPack Your past content has stories, insights, and value that deserves another day in the spotlight. The Digital Brain PowerPack guides you in the tools and methods I use for my done-for-you clients to resurface your content treasures, allowing you to tell richer, deeper stories without the constant pressure of starting from scratch: https://onlinedrea.com/digital-brain/ About the Guest: Meet Hillary Weiss-Presswood — creative director, positioning strategist, retired copywriter, and proud go-to collaborator for some of the coolest weirdos you know and love on the internet. Since 2011, she's worked with veteran copywriters, designers, coaches, consultants, strategists, speakers, and authors to turn the talent that's gotten them so far already into statement piece branding and positioning that does more than stop the scroll — it reaches through the screen to pull their perfect people into their universe permanently. Maybe you've seen her work featured on Business Insider, The Next Web, The Observer, and other cool places. But if not, go catch her riffs on all of the above on her blog, or say whaddaaap! on Instagram @hcweiss where she hangs out most. Website: https://hillaryweiss.com/ Instagram: https://www.instagram.com/hcweiss/ Facebook: https://www.facebook.com/theweissness TikTok: https://www.tiktok.com/@hillarydisco Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/289

Wanna know the secret of the most successful agencies? They don't chase new clients. Because they know where the REAL gold mine is: their current clients. Treat 'em right. Keep 'em for life. How? Client-account-management pro Taylor McMaster shares the strategies driving her agency, DOT & Co, and school, CAM Collective, in this episode. In this episode of the podcast, we talk about: Taylor's inspiration for pivoting from digital marketing to client management agency What is a client account manager (& what exactly do they do on a day-to-day basis)? 4 signs it's time to hire an account manager for your agency The importance of proactive communication to your client relationships Taylor's Daily-Pulse methodology for making clients feel like you're really moving the needle on their account Her tips & tricks for showing clients you're in their corner Everything she teaches in CAM school, from creating SOPs to sending reports Slice, dice, push — Taylor's social media content repurposing strategy Which parts of her business she outsources and how Why she had to remove Facebook & Instagram from her phone (& you might consider it too!) Where to get your FREE, templated client onboarding checklist …and more! This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management Tool The all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible About the Guest Today our guest is Taylor McMaster, the founder of DOT & Company where she and her team help digital marketing agencies keep their clients happy—and keep agency owners focused on what they do best—with full-service client account management services. Taylor leads a team of Client Account Managers at DOT & Company, training the CAMs to work with different agencies. To date, they have helped dozens of digital marketing agencies free up their time to prioritize the money-makers in their businesses, while the DOT team ensures their client experience is smooth like butter. Website: https://www.dotandcompany.co/ The Happy Clients Podcast: https://www.dotandcompany.co/podcast Facebook: https://www.facebook.com/dotandcompany Instagram: https://www.instagram.com/dot_and_company/ YouTube: ​​https://www.youtube.com/channel/UC9_2hri1R1uaNTGeZr0Oyxg/ Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/203

Are you a free spirit? Me too! Except with social media marketing because I wouldn't own a nearly $1-million agency, run a successful social media school, and host this top-100 marketing podcast today if… …I'd kept posting whenever "I felt like it." That willy-nilly approach got me nowhere. And I see it stunt online business owners' growth on social media. ALL. The. Time. That's why I'm here today to teach you how to kick it to the curb. In this episode of the podcast, I talk about: How busy online business owners can create better social media habits #1 shift to take social media from painful chore to satisfying practice Finding your sweet spot for how long to spend creating content each week Getting out of the "I-wanna-post-five-times-a-week" trap 3 tools to help you build good social media habits Business owners' toughest habit to keep How NOT to scroll social media all day because you didn't do THIS The least glamorous habit with the greatest impact on your business growth What all the looky-loos really mean for your social media metrics Why you're MISSING results if you're only looking at one metric This Episode Was Made Possible By: Social Media Rockstar Framework Free Course The Social Media Rockstar Framework is your chance to pull back the curtain and get insights on how to build a social media strategy that works for you, learn how to create (and implement) a simple and effective content plan, convert followers into buyers, and much more. Register for this FREE course and gain the confidence you need to use social media as a tool to grow your business: https://onlinedrea.com/free Sendible Social Media Management ToolThe all-in-one social media management tool that my agency uses every day to schedule posts and analyze our social media results. Try them out for yourself today: https://onlinedrea.com/sendible Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/192

Ever feel like your marketing strategy just isn't getting the results you want? Learn how to prioritize marketing in a way that allows you to show up ready and excited to engage with clients instead of overwhelmed and over it. Kyla Roma joins me and shares how to identify your marketing success metrics, where to start when building your marketing plan, how to share stories as part of your marketing messaging and so much more! In this podcast episode, we share: Recommendations for outlining your marketing plan or sales funnel Questions to help determine what's working for you and what isn't The value of knowing your audience's fears and giving them permission to be human Tips for putting your client at the center of your stories to seed your expertise The importance of illustrating what you offer to your ideal client Suggestions for how to take a break from social media Why connecting with your audience is invaluable Details about Kyla's Uncomplicated Marketing Academy Memorable Quotes: "Give yourself permission to be where you're at. You don't have to be everywhere at once. Make it as simple as possible." "Get curious about one place and figure out what's working for you there." "How can I bring more empathy to my content and how can I demonstrate my expertise?" "...It's just connecting on a human level, and sometimes we forget, when it comes to marketing, there's a lot of human-ness in it." "The outside of your business should match the inside of your business." About Kyla: Kyla Roma is a marketing strategist, and founder of the Uncomplicated Marketing Academy. She's spent the last decade helping overwhelmed online business owners & course creators take control of their client inquiries, and their income. She's also a toddler mom, and her family's breadwinner who believes that YOUR definition of success is the only one that matters and that attracting clients should be fun. (And for the record? No - that's NOT asking too much.) Connect with Kyla: https://www.instagram.com/kylaroma https://www.twitter.com/kylaroma https://www.kylaroma.com/ Freebie: Free UnComplicated Marketing Teardown Library - https://academy.kylaroma.com/teardowns Learn how to level up your marketing with Kyla Roma's bite-sized analysis of excellent Instagram stories, powerful sales pages, and social media content that moves an audience to action. These short videos break down what practical tactics content creators are using to drive business right now, and how you can adapt them to your online business. Links Mentioned: https://onlinedrea.com/podcast/how-to-take-a-break-from-social-media-with-brit-kolo/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media

From building your brand to growing a community, Shayla Perry understands how to use social media to provide real value for others. Rather than getting overwhelmed with posting and having the perfect feed, she shares tips for how to define your brand, how you can create value, and the best ways to showcase your community and so much more! In this podcast episode, we share: How and why Shayla became an entrepreneur Why Shayla started #BlackGrlBoss How Shayla differentiated her brand by focusing on relatable content How virtual events helped grow the #BlackGrlBoss online community The importance of providing authentic value for your clients and community Shayla's current social media strategy and how it's changed over time Why passion and consistency are key to building a community Memorable Quotes: "My philosophy is that everyone has something to teach and everyone has something to learn." "Define your brand before someone else defines it for you." "It's so much more important to actually deliver something of value to your community rather than saying 'Okay, it's big now, let's charge for them to be here." "Stay authentic to what it is you're trying to do and what it is you're trying to provide for your community." "I realized what was missing for me was the people. It was the community and the sisterhood." About Shayla Perry: An entrepreneur for more than 15 years, Shayla Perry's foray into the business world began as a freelance copywriter and editor. During that time, she contributed to a number of prominent sites, like SheKnows and MadameNoire, and was very instrumental in the launch of their then sister site, MommyNoire. Later, Perry was subcontracted to serve as the Sr. Copywriter for Liqui-Site Designs -- an award-winning graphic design firm that was regularly recognized with Forbes Magazine's Enterprise Award. At Liqui-Site, Shayla was able to work with a number of large brands like Mercedes, Penguin RandomHouse, and The American Lung Association; providing more than copy, but insight on various aspects of their companies. Eventually, she would go on to found her own Marketing company, where her team worked with businesses all over the world, varying in both size and industry, helping them to build and strengthen their brands. In 2018, Perry began #BlackGrlBoss as a means to provide education, resources, and support to minority female business owners around the globe. She is also a Mental Health advocate, speaking on her personal experiences, as well as the topics of Branding and Women's Empowerment. Connect with Shayla: http://instagram.com/blackgrlboss http://facebook.com/blackgrlboss http://twitter.com/blackgrlboss http://linkedin.com/in/shaylaperry http://linkedin.com/company/blackgrlboss http://instagram.com/bgbslaydates Links Mentioned: Slay Dates: bit.ly/SlayDatePasses Aug 10 @ 1pm How to Attract and Convert Your Ideal Clients & Customers on Instagram https://onlinedrea.com/ This Episode Is Made Possible By: Social Report: The world's most complete social media management platform and my social media management tool of choice. Savvy Social School: Everything you need to increase visibility, growth, and engagement on social media