Princess Noura Al Saud and How She Took Saudi Fashion Global!

About this episode

Princess Noura Al Saud discusses her journey in building Saudi Arabia's fashion industry and the impact of cultural storytelling and innovation.

On this episode, we sit down with Princess Noura bint Faisal Al Saud, the visionary behind Saudi Arabia’s first-ever fashion week and CEO of JAY3LLE. She shares the journey of building a fashion industry in the Kingdom from the ground up navigating risk, resistance, and ultimately proving that Saudi talent can compete on the global stage. Drawing from her years living and studying in Japan, she explains how that experience shaped her global mindset and approach to entrepreneurship.   Princess Noura also reflects on her transition from the private sector to contributing to the strategy of the Saudi Fashion Commission, helping lay the foundation for a thriving creative ecosystem. The conversation explores the impact of Saudi Vision 2030, the rise of Saudi soft power, and the country’s shift from being consumers to becoming innovators. She also discusses fashion as a form of cultural storytelling, from Founding Day to Saudi Cup and what it takes to build a sustainable global brand while preserving authenticity.   On a more personal level, she opens up about risk-taking, self-doubt, and the values instilled in her by her parents. Princess Noura shares her perspective on…

People in this episode

Host: Mo Islam

Guest: Princess Noura bint Faisal Al Saud

Topics covered

• Saudi fashion
• entrepreneurship
• cultural storytelling
• global competition
• Saudi Vision 2030
• creative ecosystem

Keywords

• Saudi fashion
• entrepreneurship
• cultural storytelling
• global brand
• Saudi Vision 2030
• risk-taking
• self-doubt

Mentioned in this episode

Organizations: JAY3LLE, Saudi Fashion Commission

Places: Saudi Arabia, Japan

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