How AI Is Forcing Accounting Firms to Rethink Pricing with Shawn Yeager

How AI Is Forcing Accounting Firms to Rethink Pricing with Shawn Yeager

August 4, 2026 · 49 min

About this episode

Shawn Yeager discusses how AI is reshaping pricing and service design in accounting firms.

AI is changing more than the speed of accounting work. It is changing what firms can sell and how clients measure value. Shawn Yeager, founder of Upshift, joins Tom Wadelton and Adam Hale to discuss how AI is reshaping pricing and service design across professional services. After three decades commercializing emerging technology, including work on Microsoft’s first browser team, Shawn now helps firms turn AI from an internal efficiency project into a commercial strategy. Shawn explains why t...

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