People You Should Know: Ron Baker

About this episode

Ron Baker discusses the limitations of hourly pricing and the benefits of fixed pricing models for business owners.

Still pricing by the hour? You are limiting your cash flow. Ron Baker, founder of VeraSage Institute and co-founder of THRESHOLD, talks about why the billable hour fails business owners and what to do instead. You’ll hear why pricing is a core skill, why mindset blocks change, and why most firms stay stuck even when better models exist. Learn how fixed pricing removes surprises and builds trust. Offering options increases revenue and strengthens decision-making. You’ll also see h...

People in this episode

Host: Anders

Guest: Ron Baker

Topics covered

• pricing strategy
• business models
• cash flow
• fixed pricing
• trust building
• decision-making

Keywords

• pricing
• billable hour
• cash flow
• mindset
• revenue
• trust
• business owners

Mentioned in this episode

Organizations: VeraSage Institute, THRESHOLD

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