#281: How to Turn Your Data into Hospitality Magic | with Josh & Dana Ellis

#281: How to Turn Your Data into Hospitality Magic | with Josh & Dana Ellis

May 28, 2026 · 54 min

About this episode

The episode discusses how luxury hotels can better utilize guest data through AI-powered personalization to enhance the guest experience and loyalty.

How are luxury hotels currently underutilizing guest data, and what opportunities are they missing? In this episode, Steve Carran and David Millili sit down with Josh and Dana Ellis, co-founders of Abra, to explore how AI-powered personalization is transforming the guest experience in hospitality. From luxury hotels in New York City and Maui to building one of hospitality’s most exciting AI startups, Josh and Dana share the story behind Abra and why they believe personalization is the future of guest loyalty. Dana brings firsthand experience from iconic luxury properties including Four Seasons, Peninsula Hotels, and Relais & Châteaux, while Josh combines expertise in AI, consulting, and mindfulness to help hotels unlock the power of guest data. The conversation dives deep into: How hotels can deliver true personalized service at scale Why guest data is still one of hospitality’s biggest challenges How team members—from housekeepers to bartenders—play a critical role in personalization Why AI should empower hospitality teams, not replace human connection The importance of creating memorable experiences that drive lifelong guest loyalty Josh and Dana also share…

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