About this episode

Lindsay Pinchuk discusses building a sustainable business over 40, emphasizing community, marketing strategies, and the emotional aspects of entrepreneurship.

In Part 2 of this inspiring conversation with Lindsay Pinchuk —entrepreneur, founder of Dear FoundHer , and community builder—we explore what it really takes to build a sustainable business without burning yourself out. Lindsay shares why entrepreneurship should be viewed as a marathon, not a sprint , and breaks down her practical SWEEP Framework for foundational marketing: social media, website, email, events, partnerships, and publicity. She explains why building a strong foundation matters more than chasing overnight success and how consistency creates trust, visibility, and long-term growth. The conversation also explores the emotional side of entrepreneurship—from overcoming imposter syndrome to embracing the value of life experience, especially for women over 40 who may be wondering if it's "too late" to start something new. Throughout the episode, Lindsay emphasizes the power of community, authentic relationships, and learning to leverage your own story and expertise to create meaningful opportunities. She reminds listeners that every successful business starts small—and that growth often comes from simply being willing to begin. If you've ever dreamed about launching a…

People in this episode

Hosts: Mary Avila-Shears, Laura Lilia Torres

Guest: Lindsay Pinchuk

Topics covered

• entrepreneurship
• business growth
• community building
• marketing strategies
• women over 40
• imposter syndrome

Keywords

• entrepreneurship
• business
• marketing
• community
• women over 40
• visibility
• growth
• SWEEP Framework

Mentioned in this episode

Organizations: Dear FoundHer

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• Lindsay Pinchuk: Left Corporate to Build a Million Dollar Mom-Centered Business · May 6, 2026 · 37 min

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