About this episode

This episode discusses the misconceptions about adding video to podcasts and the preference for audio among listeners.

There's a toxic belief spreading around the internet that if your podcast isn't on YouTube as a video show, you can't find an audience. That audio-only podcasting is dying. But that's an opinion being presented as fact, and it's causing podcasters to make expensive decisions without understanding if video actually makes sense for their business. The reality is 53% of podcast listeners still prefer pure audio. Audio completion rates are significantly higher than video retention. And if your sh...

People in this episode

Host: Stacey Harris

Topics covered

• podcasting
• video content
• audio preference
• audience growth
• media strategy

Keywords

• video podcasting
• audio podcasting
• YouTube
• podcast audience
• completion rates

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