Why Quarterly Strategy Is Non-Negotiable if Your Podcast Is a Sales Tool
About this episode
Stacey Harris discusses the importance of quarterly strategy in making a podcast an effective sales tool.
A commitment to “record and release in the same week” is the thing keeping your podcast stuck. If your show isn’t built around quarterly planning, it’s not going to work as the sales asset you need it to be. Every production client I’ve worked with - whether they’ve been with us six months or six years - comes to the table for quarterly strategy. Because the truth is, your content has to serve the sales goals of your business right now, not just fill airtime. When you skip this step, you wast...
People in this episode
Host: Stacey Harris
Topics covered
- quarterly strategy
- podcast as sales tool
- content planning
- business goals
- production strategy
Keywords
- quarterly planning
- sales asset
- content strategy
- podcast production
- business sales goals
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- Perfection Is What’s Keeping You From Launching Your Podcast
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