About this episode

This episode explores the struggle of identifying personal wants amidst societal expectations and the journey of reclaiming one's ambition.

Someone asks you what you want and you give them a good answer. Coherent. Covers all the bases. Sounds like a woman who has thought hard about her business and her life. Deep down somewhere you’ve not explored for a long while, you know the answer isn't actually yours. You have been wanting for everyone else for so long that the question "what do I want, just for me" lands like a it’s being spoken in a language you used to speak and can't quite find the words in anymore. This episode is about the want you have managed down for so long you have lost access to it. Because the want that names itself in the first person, the one that says I want this, for me, got coded as selfish somewhere a long way back, and you have been running on the acceptable version ever since which means shoving your ambition down to the bottom of every list you have. And you know you have a lot of lists. I unpack why that hollow feeling tends to arrive right when the business finally (from the outside) looks like it's working, where your real want goes when you shove it down for so long, and the one question that helps to pull it back up to the surface. This isn't about vision boarding (again!), this is the…

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