Beyond the Star Rating: Extracting Strategic Content Insights from Customer Feedback
About this episode
The episode discusses how to leverage customer reviews as a focus group using NLP tools to uncover market trends.
Send us Fan Mail Local SEO strategy often gets stuck playing a quantitative numbers game with review counts and velocity benchmarks. But what happens when you treat the collective text of your market's customer reviews as an ongoing, free focus group? This week, Celeste Gonzalez joins us to show how tools like Apify and Natural Language Processing (NLP) allow local agencies to scrape hidden market trends from Reddit, TikTok, and competitor Google Maps profiles. We break down exactly how...
People in this episode
Hosts: Greg Sterling, Mike Blumenthal, David Mihm
Guest: Celeste Gonzalez
Topics covered
- local SEO
- customer feedback
- NLP
- market trends
- review analysis
Keywords
- local SEO
- customer reviews
- NLP
- market trends
- Apify
Mentioned in this episode
Organizations: Apify, Natural Language Processing, Reddit, TikTok, Google Maps
More episodes of The Near Memo
- The 3-Step Trust Equation: How to Build a Local Brand That Customers (& AI) Trust
- Ep. 264: Web Authenticity & The Agentic Future of the SMB Website with Raj Singh
- Ep. 262: Regulating the Digital Wild West: Inside the FTC’s Battle Against Review Fraud and AI Deception with Michael Atleson
- Google Maps' AI Shift: Why Brand Building, Reviews & Social Presence Are the New Local SEO
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