About this episode

The episode discusses the impact of AI-driven changes in Google Maps on local SEO strategies.

Send us Fan Mail Are your local search frameworks ready for a probabilistic, AI-driven Map interface? This week, Greg, Mike, and local search practitioner Craig Burton map out the massive influx of automated algorithmic categorization structures rolling across Google Maps globally. From "Trending This Week" hooks to deep "Curated with Gemini" vertical subcategories, Google is testing dynamic, phone-facing carousels that ignore standard business profile naming and keyword densities. The team d...

People in this episode

Hosts: Greg Sterling, Mike Blumenthal, David Mihm

Guest: Craig Burton

Topics covered

• local SEO
• AI in search
• Google Maps updates
• brand building
• reviews
• social presence

Keywords

• local search
• algorithmic categorization
• dynamic carousels
• business profiles
• keyword densities

Mentioned in this episode

Organizations: Google

Products: Google Maps, Gemini

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