Discover how nearshore hiring is evolving in 2026

About this episode

Brian Samson interviews Ruben Santana about the evolution of nearshore hiring and its implications for U.S. companies in 2026.

In this final episode of 2025, Brian Samson sits down with Ruben Santana, President of Plugg Technologies, to break down how nearshore hiring evolved this year—and what U.S. companies should expect in 2026. They discuss why companies are moving away from traditional offshoring toward nearshore teams in Latin America, focusing on time zone alignment, project delivery speed, English fluency, and long-term retention. Ruben shares real examples of teams built in Mexico, Brazil, and across South A...

People in this episode

Host: Brian Samson

Guest: Ruben Santana

Topics covered

• nearshore hiring
• offshoring
• project delivery
• time zone alignment
• English fluency
• team retention

Keywords

• nearshore hiring
• offshoring
• Latin America
• project delivery speed
• English fluency
• team retention

Mentioned in this episode

Organizations: Plugg Technologies

Places: Latin America, Mexico, Brazil

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