Discover how nearshore hiring is evolving in 2026
About this episode
Brian Samson interviews Ruben Santana about the evolution of nearshore hiring and its implications for U.S. companies in 2026.
In this final episode of 2025, Brian Samson sits down with Ruben Santana, President of Plugg Technologies, to break down how nearshore hiring evolved this year—and what U.S. companies should expect in 2026. They discuss why companies are moving away from traditional offshoring toward nearshore teams in Latin America, focusing on time zone alignment, project delivery speed, English fluency, and long-term retention. Ruben shares real examples of teams built in Mexico, Brazil, and across South A...
More episodes of The Nearshore Cafe
- Nearshoring Yourself; step by step to building an expat life in Mexico
- Why Chile Wins & Brazil is Complex: A Founder's Guide to LATAM
- AI agents aren’t plug-and-play and that’s where most companies get it wrong.
- Venezuela: The Most Exciting High-Risk Talent Market?
- How A Founder Built A 24/7 Call Center In Latin America
- Doing Business in Medellín, Colombia (Expat Founder Story)
Explore listener stats, chart rankings, contacts and more on the The Nearshore Cafe podcast page.