We're Still Thinking About This Conversation with Will Guidara

About this episode

Will Guidara shares how 'unreasonable hospitality' transformed his restaurant into a world-class establishment.

In September 2023, Will Guidara told us the story of how he used two words to turn a middling brasserie into the best restaurant in the world. Those two words? Unreasonable hospitality. We're running that episode again today because, well, it's one of our all-time favorites. And because Will is coming back on the show on Monday to discuss his brand-new book, Unreasonable Hospitality: The Field Guide. Consider this the appetizer. Sponsored By: Fabric — Join the thousands of parents who trust Fabric to help protect their family at ⁠meetfabric.com/nbi⁠ Factor — Head to ⁠⁠factormeals.com/idea50off⁠⁠ and use code idea50off to get 50% off your first box Granola — Get three months free at ⁠granola.ai/idea⁠ Shopify — Start your $1/month trial at ⁠⁠⁠⁠shopify.com/nbi⁠⁠⁠

People in this episode

Host: Next Big Idea Club

Guest: Will Guidara

Topics covered

• hospitality
• restaurant success
• business strategy
• personal development
• book discussion

Keywords

• Will Guidara
• unreasonable hospitality
• restaurant
• business
• success
• book
• interview

Sponsors

Fabric, Factor, Granola, Shopify

Mentioned in this episode

Books & works: Unreasonable Hospitality: The Field Guide

More episodes of The Next Big Idea

• The Case for AI Optimism with Peter Diamandis and Steven Kotler · June 11, 2026 · 1h 6m
• Best Of: The Power of Thinking Outside Your Brain · June 8, 2026 · 1h 13m
• Want to Be Happier? Try Talking to Strangers. · June 4, 2026 · 1h 17m
• Best Of: Gretchen Rubin’s Guide to Getting Out of Your Head and Into the World · June 1, 2026 · 55 min
• The Case for Speechmaking in the Age of Doomscrolling · May 28, 2026 · 1h 7m
• Best Of: Stop Chasing More. Start Embracing Your Limits. · May 25, 2026 · 1h 19m