About this episode

Brent Wall discusses the evolving landscape of NIL, focusing on athlete value and the importance of data in marketing.

NIL is no longer just about deals. It is becoming a marketing, data, and infrastructure problem. In this conversation, Brent Wall, co-founder and CEO of Student Athlete Score, breaks down how schools, athletes, and brands are using data to understand athlete value, social reach, campaign performance, and NIL ROI. Eric Kasimov and Brent discuss how NIL is moving from chaos and headline chasing toward measurable marketing systems, why local and regional brand deals matter, and how athletes can build platforms that last beyond sports. Key Takeaways NIL is moving from chaos toward measurable ROI Student Athlete Score helps schools, athletes, and brands understand athlete value Follower counts alone do not tell the full story Local and regional brand deals may be a major NIL opportunity Schools are building new commercial roles around NIL and athlete marketing Donor fatigue is forcing more focus on real brand value AI and data can help match athletes with better-fit opportunities Olympic and non-revenue athletes may be overlooked NIL opportunities Youth athletes are being pushed to think about personal brand earlier Athlete branding can create skills that last beyond sports Chapters…

People in this episode

Host: Eric Kasimov

Guest: Brent Wall

Topics covered

• NIL
• athlete branding
• data analysis
• marketing systems
• social media
• ROI

Keywords

• NIL
• athlete value
• social reach
• campaign performance
• data
• marketing
• brand deals
• ROI

Mentioned in this episode

Organizations: Student Athlete Score

More episodes of The NIL Podcast by SportsEpreneur

• NIL, Youth Sports, and the Pressure Pipeline | Dave Yoo of Onsides · May 28, 2026 · 50 min

Explore listener stats, chart rankings, contacts and more on the The NIL Podcast by SportsEpreneur podcast page.