About this episode

Dave Yoo discusses the impact of NIL on youth sports and the increasing pressure on young athletes and their families.

NIL may officially begin in college, but the pressure now starts much earlier. In this conversation, Dave Yoo, founder of Onsides, breaks down how youth sports has quietly become a massive industry shaped by travel, private training, recruiting, branding, and rising expectations for both athletes and parents. Eric Kasimov and Dave discuss the growing cognitive load families carry, how NIL is pushing pressure downstream into younger ages, and why the future of youth sports may depend on reducing chaos instead of adding more to it. Key Takeaways NIL pressure is moving downstream into younger athletes Youth sports has quietly become a $50B+ ecosystem Parents are carrying a massive emotional and logistical load The gap between recreational sports and elite club sports keeps growing AI can reduce stress when it solves real-world problems Travel, recruiting, and training culture are reshaping family life Athlete branding now starts earlier than ever Youth sports still works best when kids simply get to play Chapters 00:00 Introduction 01:30 The size and growth of the youth sports market 04:00 Why Dave Yoo started building Onsides 06:00 The chaos parents manage across sports platforms…

People in this episode

Host: Eric Kasimov

Guest: Dave Yoo

Topics covered

• NIL
• youth sports
• pressure
• cognitive load
• athlete branding
• family dynamics

Keywords

• NIL
• youth sports industry
• cognitive load
• athlete branding
• private training
• recruiting
• family stress

Mentioned in this episode

Organizations: Onsides

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