The ABCs of A-S-B

The ABCs of A-S-B

From The Oven Light by Rick Oleshak & Tricia McNamara

October 23, 2025 · 29 min · Episode 42

About this episode

Kristen Spriggs discusses her role at the American Society of Baking and the evolving landscape of baking with host Rick Oleshak.

Kristen Spriggs, Executive Director of the American Society of Baking based in Indianapolis, joins AB Mauri North America Vice President of Marketing Rick Oleshak for the latest episode of ‘The Oven Light.’ The duo discusses Kristen’s nearly three-year tenure at ASB, her previous work in the events industry & at a midwestern basketball powerhouse university, the ever-evolving world of industrial & artisan baking, new demands from today’s baked goods consumers, living in ‘Circle City’ and a whole ton more. Listen wherever you are – watching an open wheel race on TV, enjoying dunking a cake donut in a hot latte or even limping along in early morning traffic. Flip the switch. It’s time again for ‘The Oven Light’.

People in this episode

Host: Rick Oleshak

Guest: Kristen Spriggs

Topics covered

  • baking
  • industrial baking
  • artisan baking
  • consumer demands
  • events industry

Keywords

  • baking
  • American Society of Baking
  • Rick Oleshak
  • Kristen Spriggs
  • artisan baking
  • consumer trends
  • events industry

Mentioned in this episode

Organizations: American Society of Baking, AB Mauri North America

Places: Indianapolis, Circle City

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