229: How to Feel Your Feelings Instead of Shopping Them Away

229: How to Feel Your Feelings Instead of Shopping Them Away

August 18, 2026 · 1h 4m

About this episode

This episode discusses how to confront and feel emotions instead of shopping to escape them.

Have you ever found yourself shopping because you're stressed, anxious, lonely, bored, or overwhelmed? You're not necessarily shopping because you need something. You may be shopping because you're trying to change the way you feel . And while buying something might give you a temporary hit of relief, it doesn't make the emotion go away. Eventually, that feeling comes back—often accompanied by guilt, shame, clutter, financial stress, or regret. And that can send you right back into the emotional shopping cycle. In this episode, I'm sharing a coaching call from inside my Overcoming Overspending community where we dive into why we shop our feelings away—and, more importantly, how to actually feel an uncomfortable emotion without needing to escape it. We cover: Why shopping can become a form of emotional avoidance The hidden emotional "promise" behind the things you buy Why consumer culture teaches us that buying something will make us feel better The emotional shopping avoidance loop and why shopping can actually make the emotion you're avoiding worse The difference between running from your emotions like a sheep and facing them like a buffalo The 3 A's of emotional resilience…

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Host: Paige Pritchard

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