HUGE News! Search Partners Revealed (Episode 521)

HUGE News! Search Partners Revealed (Episode 521)

July 12, 2026 · 21 min · Episode 521

About this episode

Chris Schaeffer discusses the recent changes in the Search Partner Network by Google and their implications for advertisers.

Google just made one of the biggest Search Partner Network changes in years… but is it actually useful? Try Opteo for free for 28 days - https://opteo.com/psp For the first time, Google Ads advertisers can see which Search Partner sites are displaying their ads in Search, Shopping, and App campaigns. After more than 20 years of treating Search Partners as a black box, Google has finally added placement reporting. So why am I still frustrated? In this episode, Chris Schaeffer breaks down exact...

People in this episode

Host: Chris Schaeffer

Topics covered

Keywords

Sponsors

Opteo

Mentioned in this episode

Organizations: Google

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