The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
by Chris Schaeffer, Certified Google Ads Specialist
Is this your podcast?Insights from recent episode analysis
Audience Interest
Podcast Focus
Publishing Consistency
Platform Reach
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 22 chart positions in 22 markets.
By chart position
- 🇺🇸US · Marketing#1275K to 30K
- 🇰🇷KR · Marketing#2830K to 100K
- 🇲🇽MX · Marketing#4030K to 100K
- 🇸🇪SE · Marketing#6210K to 30K
- 🇮🇳IN · Marketing#9110K to 30K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
96K to 321K🎙 ~2x weekly·409 episodes·Last published 3d ago - Monthly Reach
Unique listeners across all episodes (30 days)
191K to 642K🇰🇷16%🇲🇽16%🇦🇹16%+19 more - Active Followers
Loyal subscribers who consistently listen
76K to 257K
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
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* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 16 epsHost
Recent guests
Recent episodes
Google AI Max & AI Mode (Episode 518)
Jun 22, 2026
31m 07s
This is the Best Way to Manage Keywords! (Episode 516)
Jun 15, 2026
25m 55s
Responding To A Listener’s Google Ads Challenge (Episode 516)
Jun 8, 2026
30m 11s
3 Big Announcements from Google This Year (Episode 515)
Jun 1, 2026
27m 24s
Answering 5 Questions from Listeners (Episode 514)
May 25, 2026
35m 57s
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 6/22/26 | Google AI Max & AI Mode (Episode 518) | Chris Schaeffer and Joey Bidner discuss Google AI Mode and Google Ads AI Max in this week's episode of The Paid Search Podcast. AI is a growing aspect of the Google universe and advertisers have an opportunity to expand their marketing efforts in ways that were not possible just a few years before. But is it always the right choice for everyone? Let's talk about that! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https:/... | 31m 07s | ||||||
| 6/15/26 | This is the Best Way to Manage Keywords! (Episode 516) | Let's talk about how to manage your keywords using this keyword risk process. Using low, moderate, and high risk keywords allow you to control the spend of your Google Ads search campaigns. Be sure and download the free PDF resource linked below! Try Opteo for free for 28 days - https://opteo.com/psp Keyword Risk PDF: https://files.chrisschaeffer.com/xGNjxsAZ Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com | 25m 55s | ||||||
| 6/8/26 | Responding To A Listener’s Google Ads Challenge (Episode 516)✨ | Google Adsmanual bidding+3 | — | Paid Search Podcastchrisschaeffer.com+1 | — | Google Adsmanual bidding+3 | OpteoFREE | 30m 11s | |
| 6/1/26 | 3 Big Announcements from Google This Year (Episode 515)✨ | Google AdsAI in advertising+3 | — | AI MaxDSA+3 | — | Google AdsAI Max+3 | OpteoCODE | 27m 24s | |
| 5/25/26 | Answering 5 Questions from Listeners (Episode 514)✨ | listener questionsGoogle Ads+3 | — | Paid Search Podcastchrisschaeffer.com | — | Google Adsonline marketing+3 | OpteoFREE_TRIAL | 35m 57s | |
| 5/18/26 | AI Audits, Free Audits, and Paid Audits (Episode 513)✨ | Google Adsaudits+3 | Joey Bidner | Paid Search Podcastchrisschaeffer.com | — | Google Adsaudits+5 | OpteoPSP | 28m 59s | |
| 5/11/26 | Should You Exclude by Age & Income Demographics? (Episode 512)✨ | Google Adsdemographics+3 | — | — | — | Google Adsage demographics+3 | Opteofree for 28 days | 29m 37s | |
| 5/4/26 | The State of Google Ads in 2026 (Episode 511)✨ | Google Adsonline marketing+3 | — | Google Ads | — | Google AdsPPC+3 | OpteoFREE | 29m 56s | |
| 4/27/26 | The Hidden Lies Of Google Ads Agencies (Episode 510)✨ | Google Adsmarketing scams+3 | — | Google AdsPaid Search Podcast+2 | — | Google Adsscams+5 | Opteofree for 28 days | 30m 01s | |
| 4/20/26 | How I Would Launch a New Campaign From Scratch In 2026 (Episode 509)✨ | Google Adscampaign strategies+3 | — | Paid Search PodcastGoogle Ads+2 | — | Google Adscampaign launch+3 | Opteofree trial | 30m 42s | |
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| 4/13/26 | 10 Hidden Settings In Google Ads (Episode 508)✨ | Google Adsonline marketing+3 | — | Paid Search PodcastGoogle Ads+3 | — | Google Adshidden settings+5 | OpteoFREE_TRIAL | 33m 52s | |
| 4/6/26 | Stealing Clicks From Your Competitors (Episode 507)✨ | competitor campaignsGoogle Ads+3 | — | Paid Search PodcastGoogle Ads+3 | — | competitor adsGoogle Search+3 | OpteoFREE | 25m 47s | |
| 3/30/26 | Tips for Shopping, Search, and Display Campaigns (Episode 506)✨ | Google Adsonline marketing+5 | Joey Bidner | Paid Search Podcastchrisschaeffer.com+2 | — | Google Adsshopping campaigns+5 | OpteoCODE | 37m 42s | |
| 3/23/26 | How To Train Google Ads With Conversions (Episode 505)✨ | Google Adsconversions+3 | — | Google Adschrisschaeffer.com | — | Google Adsconversions+5 | Opteofree for 28 days | 27m 50s | |
| 3/16/26 | Your Paid Search Questions Answered (Episode 504)✨ | Google AdsPaid Search+3 | — | Paid Search PodcastGoogle Ads+2 | — | Google Adsmanual bidding+3 | OpteoCODE | 29m 48s | |
| 3/9/26 | #1 Secret to Improving Broad Match Keywords (Episode 503)✨ | broad match keywordsGoogle Ads+3 | — | Paid Search PodcastGoogle+2 | — | broad matchGoogle Ads+3 | OpteoFREE_TRIAL | 21m 07s | |
| 3/2/26 | How Exact Match Keywords Actually Function (Episode 502)✨ | exact match keywordsGoogle Ads+3 | — | Google | — | exact match keywordsGoogle Ads+3 | OpteoFREE | 26m 52s | |
| 2/23/26 | Demystifying Performance Max (Episode 501)✨ | Performance MaxPPC campaigns+3 | Joey Bidner | Google Ads EditorGoogle Ads+1 | — | Performance MaxPPC+3 | OpteoFREE | 29m 28s | |
| 2/16/26 | 6 REALLY GOOD Questions from Listeners (Episode 500) | This week Chris Schaeffer answers 6 questions from listeners. Great questions covering a wide variety of topics like the dying industry of home services on google ads, AI, the future of PPC on Google, how to recover from a crashing campaign, and if sitelinks are good or bad for performance. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com | 30m 12s | ||||||
| 2/9/26 | 3 Reasons Your Google Ads is Wasting Money (Episode 499) | Let's get to the point, your Google Ads is wasting money! This week Chris Schaeffer talks about the three most common reasons your account is wasting money. Keywords do not represent the real traffic you are getting, some bid strategies do not allow cost per click management, and the goals you set in Google Ads do not reflect the results you are getting! Let's talk about that. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Quest... | 26m 42s | ||||||
| 2/2/26 | Big Changes Coming to Shopping Campaigns in February (Episode 498) | Have you heard about the new mandatory changes coming to Google Shopping campaigns? This week Joey Bidner joins Chris Schaeffer to talk about the upcoming changes and how you need to respond. Also, Chris discusses three ways you can stand out in a PPC interview when you are trying to get a job with an agency or as an in-house marketing manager. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https://joeybidner.com Submit a... | 25m 57s | ||||||
| 1/26/26 | Q&A: Answering Questions from Listeners (Episode 497) | Let's talk about your biggest questions in Google Ads. These questions come directly from listeners and Chris Schaeffer provides answers to the big issues that haunt PPC managers today. This week we are talking about how to deal with a sudden drop in performance, the recommendation system, the many different campaign types, and the "bid for new customers" option in search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit... | 29m 54s | ||||||
| 1/19/26 | PPC for Home Services is Dying (Episode 496) | This week Chris Schaeffer discusses issues around the home service industry in Google Ads. The market has changed and many businesses are lowering their budgets and changing their strategies for ppc in the home services industry. Let's talk about why the ppc home service industry is dying. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com | 28m 25s | ||||||
| 1/12/26 | Ranking Bid Strategies From Worst to Best (Episode 495) | This week Chris Schaeffer ranking the best and worst Google Ads bid strategies. There are a lot of options on Google for search campaigns and there is only 1 bidding strategy that is considered the BEST one. And that means there are a lot of others that are basically trash. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com | 30m 05s | ||||||
| 1/5/26 | PPC Basics - Simple Ad Strategy That Works (Episode 494) | This week Chris Schaeffer and Joey Bidner discuss ad copy strategy in Google Ads. These methods are new because we have new data points in Google Ads for headline CTR and we can use this data to make critical decisions about the best headlines to use in campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com | 29m 43s | ||||||
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Chart Positions
22 placements across 22 markets.
Chart Positions
22 placements across 22 markets.