The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
by Chris Schaeffer, Certified Google Ads Specialist
Is this your podcast?Chris Schaeffer is a Certified Google Ads Specialist and a Premier Google Partner, well-regarded for his expertise in pay-per-click advertising and online marketing strategies. His deep knowledge and practical insights empower businesses an…
Insights from recent episode analysis
Audience Interest
- Google Ads strategies
- online marketing techniques
Podcast Focus
- Google Ads expertise
- PPC campaign management
Publishing Consistency
- weekly episodes
- active for 8 years
Platform Reach
- available on major podcast platforms
- accessible via website
Insights are generated by CastFox AI using publicly available data, episode content, and proprietary models.
Most discussed topics
Brands & references
Total monthly reach
Estimated from 24 chart positions in 24 markets.
By chart position
- 🇨🇦CA · Marketing#1085K to 30K
- 🇺🇸US · Marketing#1225K to 30K
- 🇮🇳IN · Marketing#3130K to 100K
- 🇲🇽MX · Marketing#5910K to 30K
- 🇸🇪SE · Marketing#1261K to 10K
- Per-Episode Audience
Est. listeners per new episode within ~30 days
69K to 248K🎙 ~2x weekly·409 episodes·Last published 3d ago - Monthly Reach
Unique listeners across all episodes (30 days)
137K to 496K🇮🇳20%🇨🇦6%🇺🇸6%+21 more - Active Followers
Loyal subscribers who consistently listen
41K to 149K2.1K real followers tracked across platforms
Market Insights
Platform Distribution
Reach across major podcast platforms, updated hourly
Total Followers
—
Total Plays
—
Total Reviews
—
* Data sourced directly from platform APIs and aggregated hourly across all major podcast directories.
On the show
From 22 epsHost
Recent guests
Recent episodes
HUGE Changes to Merchant Center (Episode 528)
Aug 31, 2026
36m 58s
How Long Does It Take To Succeed With Google Ads? (Episode 527)
Aug 24, 2026
24m 08s
1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526)
Aug 17, 2026
26m 56s
ChatGPT Ads vs Google Ads (Episode 525)
Aug 10, 2026
22m 37s
Answering Questions About Google Ads (Episode 524)
Aug 3, 2026
33m 31s
Social Links & Contact
Official channels & resources
Official Website
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| Date | Episode | Topics | Guests | Brands | Places | Keywords | Sponsor | Length | |
|---|---|---|---|---|---|---|---|---|---|
| 8/31/26 | HUGE Changes to Merchant Center (Episode 528) | Guest host Joey Bidner discusses the huge changes in the Google Ads Merchant Center that have recently been released. If you are an e-commerce advertiser looking to get more out of your shopping and Performance Max campaigns this is an important announcement that you need to hear! Try Opteo for free for 28 days - https://opteo.com/psp Joey Bidner - https://joeybidner.com/ Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com | 36m 58s | ||||||
| 8/24/26 | How Long Does It Take To Succeed With Google Ads? (Episode 527) | How long does it take to be successful in Google Ads? Today Chris Schaeffer discusses the major number and the one factor that can either slow that process down or speed it up. Reaching success in Google is not guaranteed but with this simple rule you will have a better chance at success! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com | 24m 08s | ||||||
| 8/17/26 | 1,700 Hours of Teaching Google Ads, This is What I Learned (Episode 526) | I've spent nearly 2,000 hours teaching and coaching people all around the world how to build, optimize, and manage their Google Ads accounts. These are the eight things I've learned after speaking to people that need help with their accounts. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com | 26m 56s | ||||||
| 8/10/26 | ChatGPT Ads vs Google Ads (Episode 525) | I tried ChatGPT Ads! Let's talk about the differences between Google Ads and ads on ChatGPT, where the advantages of each are, and what the future made hold for both marketing networks. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com | 22m 37s | ||||||
| 8/3/26 | Answering Questions About Google Ads (Episode 524) | This week Chris Schaeffer answers questions from listeners about Google Ads. The topics include how to deal with high CPCs, how call reports work in Google Ads, Performance Max vs Search, and Limited by Budget questions. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com | 33m 31s | ||||||
| 7/27/26 | Do This Before You Hire a PPC Manager (Episode 523) | In this episode of the Paid Search Podcast, Chris Schaeffer shares the framework he uses to help businesses get the most from their Google Ads campaigns. Learn why ownership of your Google Ads account, website, and tracking assets matters, how to set goals that lead to long-term success, and why your budget should follow business value—not search volume. Try Opteo for free for 28 days - https://opteo.com/psp Chris also covers the four phases of campaign success, what to expect in your f... | 29m 26s | ||||||
| 7/20/26 | Google AdsTCPA bidding+3 | Joey Bidner | Paid Search Podcast | — | TCPA biddingGoogle Ads changes+3 | OpteoFREE | 20m 46s | ||
| 7/13/26 | Google AdsSearch Partner Network+3 | — | Google | — | Search PartnersGoogle Ads+3 | Opteonone | 20m 46s | ||
| 7/6/26 | Google Adssearch terms+3 | — | Google | — | search termsGoogle Ads+4 | OpteoFREE | 26m 37s | ||
| 6/29/26 | Google Adsonline marketing+3 | — | Paid Search PodcastGoogle Ads+3 | — | Google Adscampaign mistakes+3 | OpteoFREE | 31m 20s | ||
| 6/22/26 | Google AdsAI in marketing+3 | Joey Bidner | Google Ads AI MaxAI Mode+2 | — | Google AdsAI Mode+6 | OpteoCODE | 31m 07s | ||
| 6/15/26 | keyword managementGoogle Ads+3 | — | Paid Search Podcastchrisschaeffer.com+1 | — | keyword managementGoogle Ads+5 | OpteoFREE | 25m 55s | ||
| 6/8/26 | Google Adsmanual bidding+3 | — | Paid Search Podcastchrisschaeffer.com+1 | — | Google Adsmanual bidding+3 | OpteoFREE | 30m 11s | ||
| 6/1/26 | Google AdsAI in advertising+3 | — | AI MaxDSA+3 | — | Google AdsAI Max+3 | OpteoCODE | 27m 24s | ||
| 5/25/26 | listener questionsGoogle Ads+3 | — | Paid Search Podcastchrisschaeffer.com | — | Google Adsonline marketing+3 | OpteoFREE_TRIAL | 35m 57s | ||
| 5/18/26 | Google Adsaudits+3 | Joey Bidner | Paid Search Podcastchrisschaeffer.com | — | Google Adsaudits+5 | OpteoPSP | 28m 59s | ||
| 5/11/26 | Google Adsdemographics+3 | — | — | — | Google Adsage demographics+3 | Opteofree for 28 days | 29m 37s | ||
| 5/4/26 | Google Adsonline marketing+3 | — | Google Ads | — | Google AdsPPC+3 | OpteoFREE | 29m 56s | ||
| 4/27/26 | Google Adsmarketing scams+3 | — | Google AdsPaid Search Podcast+2 | — | Google Adsscams+5 | Opteofree for 28 days | 30m 01s | ||
| 4/20/26 | Google Adscampaign strategies+3 | — | Paid Search PodcastGoogle Ads+2 | — | Google Adscampaign launch+3 | Opteofree trial | 30m 42s | ||
| 4/13/26 | Google Adsonline marketing+3 | — | Paid Search PodcastGoogle Ads+3 | — | Google Adshidden settings+5 | OpteoFREE_TRIAL | 33m 52s | ||
| 4/6/26 | competitor campaignsGoogle Ads+3 | — | Paid Search PodcastGoogle Ads+3 | — | competitor adsGoogle Search+3 | OpteoFREE | 25m 47s | ||
| 3/30/26 | Google Adsonline marketing+5 | Joey Bidner | Paid Search Podcastchrisschaeffer.com+2 | — | Google Adsshopping campaigns+5 | OpteoCODE | 37m 42s | ||
| 3/23/26 | Google Adsconversions+3 | — | Google Adschrisschaeffer.com | — | Google Adsconversions+5 | Opteofree for 28 days | 27m 50s | ||
| 3/16/26 | Google AdsPaid Search+3 | — | Paid Search PodcastGoogle Ads+2 | — | Google Adsmanual bidding+3 | OpteoCODE | 29m 48s | ||
Showing 25 of 429
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Distribution & Reach
About the show, platforms, and key insights.
Distribution & Reach
About the show, platforms, and key insights.
Chris Schaeffer is a Certified Google Ads Specialist and a Premier Google Partner, well-regarded for his expertise in pay-per-click advertising and online marketing strategies. His deep knowledge and practical insights empower businesses and marketers to optimize their Google Ads campaigns effectively. The Paid Search Podcast stands out by providing a focused exploration of Google Ads, online marketing, and effective advertising strategies. With a format that includes discussions on current trends, expert interviews, and answers to listener questions, the show equips its audience with actionable tips and real-world applications to enhance their advertising efforts. Listeners primarily include business owners, digital marketing professionals, and pay-per-click freelancers seeking to maximize their Google AdWords budgets. With each episode delivering valuable insights and practical advice, the podcast serves as a vital resource for anyone aiming to improve their online marketing effectiveness.
By the numbers
- Total followers: 2.1K
- Total plays: 77K
- Total reviews: 330
Platforms
TuneIn
- Followers: 49
Castbox
- Followers: 1.7K
- Plays: 77K
- Reviews: 10
Podcast App
- Followers: 323
- Reviews: 320
Find them online
Audience
adults, professionals
Key insights
What the show covers
- Google Ads expertise
- PPC campaign management
- digital marketing advice
- business growth through advertising
Audience interests
- Google Ads strategies
- online marketing techniques
- pay per click insights
- business advertising effectiveness
Platform reach
- available on major podcast platforms
- accessible via website
- growing listener base
- targeted towards business professionals
Publishing consistency
- weekly episodes
- active for 8 years
- new episodes every Monday
- consistent content delivery
Chart history for The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing
Peaked at #24 in New Zealand, currently #24 in New Zealand.
| Market | Genre | Peak | Current | Trend |
|---|---|---|---|---|
| New Zealand | — | #24 | #24 | — |
| HK | — | #29 | #29 | — |
| India | — | #31 | #31 | — |
| RO | — | #34 | #34 | — |
| MY | — | #34 | #34 | — |
| Finland | — | #43 | #43 | — |
| AE | — | #44 | #44 | — |
| GR | — | #54 | #54 | — |
| HU | — | #58 | #58 | — |
| Norway | — | #59 | #59 | — |
| Mexico | — | #59 | #59 | — |
| AR | — | #62 | #62 | — |
| CO | — | #77 | #77 | — |
| CL | — | #98 | #98 | — |
| CH | — | #100 | #100 | — |
| Canada | — | #108 | #108 | — |
| United States | — | #122 | #122 | — |
| South Africa | — | #124 | #124 | — |
| Sweden | — | #126 | #126 | — |
| Spain | — | #130 | #130 | — |
Chart Positions
24 placements across 24 markets.
Chart Positions
24 placements across 24 markets.