Tips for Shopping, Search, and Display Campaigns (Episode 506)

Tips for Shopping, Search, and Display Campaigns (Episode 506)

From The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing by Chris Schaeffer, Certified Google Ads Specialist

March 30, 2026 · 38 min · Episode 506

About this episode

Chris Schaeffer answers listener questions about Google Ads, covering various campaign strategies and optimization tips.

This week Chris Schaeffer answers questions from listeners. He covers topics around conversion actions in your campaigns, hidden search terms, image assets and display campaigns. And Joey Bidner shares a great tip for optimizing your product title in your product feed! Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com

People in this episode

Host: Chris Schaeffer

Guest: Joey Bidner

Topics covered

  • Google Ads
  • online marketing
  • shopping campaigns
  • search campaigns
  • display campaigns
  • conversion actions
  • product feed optimization

Keywords

  • Google Ads
  • shopping campaigns
  • search terms
  • display campaigns
  • conversion actions
  • product title optimization
  • Opteo

Sponsors

Opteo

Mentioned in this episode

Organizations: Paid Search Podcast, chrisschaeffer.com, opteo.com, paidsearchpodcast.com

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