Same Irish butter, two prices: What’s going on?
About this episode
The episode discusses the competition between two Irish butter brands in the US market and the complexities behind their pricing.
Two Irish butters are battling it out on US shelves and it’s more complicated than it looks. Kerrygold is the premium brand at a premium price, while a cheaper grass‑fed butter has landed in Costco under the Kirkland label. Pat Kenny is joined by Pat O’Toole of the Irish Farmers Journal to unpack how both products trace back to the same co‑op family, and why Irish dairy is now under pressure to sell bigger volumes at different price points.
People in this episode
Host: Pat Kenny
Guest: Pat O’Toole
Topics covered
- Irish butter
- Kerrygold
- Kirkland
- dairy industry
- pricing strategy
- US market
Keywords
- Irish butter
- Kerrygold
- Kirkland
- dairy
- pricing
- US shelves
- Pat O’Toole
Mentioned in this episode
Organizations: Irish Farmers Journal
Products: Kerrygold, Kirkland
Places: Ireland, Costco
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