Can You Really Make Money Investing in Art?

Can You Really Make Money Investing in Art?

March 19, 2026 · 1h 3m

About this episode

This episode explores the investment potential of art with guest Clare Baukham, discussing strategies used by high net worth investors.

Welcome back to The Paul Morris Podcast, brought to you by Entrepreneur Media. In this episode, I sit down with Clare Baukham to explore a fascinating and often misunderstood investment category: art. Clare shares her unconventional journey, from trading options and working as a financial advisor to launching an art investment platform, and explains how high net worth investors are using art as a diversification strategy alongside traditional assets like stocks and real estate. We talk about how art funds work, how investors can buy shares of major pieces, and why some collectors believe art can provide alpha that is not correlated with the public markets. Clare also breaks down how experts identify emerging artists, how portfolios of artwork are built, and what it takes to spot value in a market driven by culture, scarcity, and expertise. If you have ever wondered whether art can truly function as an investment, and how sophisticated investors approach it, this conversation offers a look inside a world most people never see. *Clare Baukham* Instagram: https://www.instagram.com/clarebaukham/ Website: https://www.clearwealthgroup.com/ *Connect with Paul*Instagram…

People in this episode

Host: Paul Mark Morris

Guest: Clare Baukham

Topics covered

Sponsors

Entrepreneur Media

Mentioned in this episode

Organizations: Money News Network, Clear Wealth Group

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