May 22, 2026
From The Paul Truesdell Podcast by Paul Grant Truesdell, JD., AIF, CLU, ChFC
May 22, 2026 · 36 min
About this episode
In this episode, Paul Truesdell discusses the hidden numbers behind podcasting and why many creators fail to see them.
561 May 22, 2026 PODCAST EPISODE 561 — THE NUMBERS NOBODY WANTS TO SHOW YOU By Paul Truesdell This is episode five hundred and sixty-one. And I'm going to start with that number, because that number is the whole reason I'm doing this episode. The title of Episode 561 is The Numbers Nobody Wants to Show You. Last time, I wrapped up episode five hundred and sixty. Five-six-zero. And I'll come back to it in a minute, but I want to set the table first. Last episode I talked about what I've learned over three decades behind microphones. Why I'm not playing the algorithm game anymore. Why I'm not chasing thumbs-ups, view counts, or any of the rest of that digital fool's gold. After that one went out, a few of you asked the same question. So, Paul — where does that actually put you in the mix? What do the real numbers look like? Fair question. So I went and pulled twenty-four sources for this episode. Edison Research. The Interactive Advertising Bureau. Amplifi Media. Buzzsprout. Pew Research Center. Google's own official YouTube documentation. Academic studies. Trade publications. The full list — every one of them, with links — is in the show notes at PaulTruesdell.com. Go there. Read…
People in this episode
Host: Paul Truesdell
Topics covered
- podcasting
- media analysis
- digital metrics
- audience engagement
- truth in media
Keywords
- podcast numbers
- media metrics
- audience statistics
- digital media
- podcasting challenges
Mentioned in this episode
Organizations: Edison Research, Interactive Advertising Bureau, Amplifi Media, Buzzsprout, Pew Research Center, Google
Places: PaulTruesdell.com
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