About this episode

Simon Griffiths discusses how giving away profits can lead to business success and social impact.

Can wiping away what you've been told about profiting lead to your business being flush with cash? Simon Griffiths, the visionary co-founder and CEO of Who Gives a Crap knows so. In fact, in this episode, he shares why giving away 50% of his company's profits not only led to multi-millions donated to the cause of global sanitation, but to a competitive market advantage and success that could not have otherwise been possible.  Simon shares all the highlights of the WGAC journey so far - from a the origins of the idea to the viral crowdfunding campaign that saw him sitting on a toilet for 50 hours straight to navigating the unprecedented "toilet paper panic" of 2020. You'll learn the secrets behind their iconic marketing strategy, how to build a brand so compelling that customers become your biggest advocates and ultimately why doing good is good for business.   See omnystudio.com/listener for privacy information.

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