About this episode

This episode discusses the challenges and strategies of launching and growing a successful business with insights from Kelly Jamieson and Tamara Bryden.

Starting a business is exciting. Building one that lasts is something else entirely. In this episode of The Pay Off , Sylvia Jeffreys is joined by Edible Blooms Co-founder and Managing Director Kelly Jamieson and Westpac Managing Director of Business Lending Tamara Bryden to unpack what it really takes to launch and grow a successful business. Kelly shares how she turned a kitchen-table idea into one of Australia’s best-known gifting businesses, while Tamara explains why women still receive just a fraction of startup funding—and what can be done to change it. Together, they discuss the realities of entrepreneurship: testing an idea before investing heavily, managing cash flow, securing finance, scaling beyond the “messy middle” and why building a business often means working harder than you’ve ever worked before. Whether you’re dreaming of leaving your corporate job, growing a side hustle or taking your business to the next level, this episode is packed with practical advice from two women who’ve helped thousands of businesses get off the ground. You’ll learn: Why women still face bigger barriers when raising capital How to test a…

People in this episode

Host: Sylvia Jeffreys

Guests: Kelly Jamieson, Tamara Bryden

Topics covered

• entrepreneurship
• business growth
• funding
• women in business
• scaling
• cash flow management

Keywords

• startup funding
• business ideas
• cash flow mistakes
• scaling business
• entrepreneur mindset

Mentioned in this episode

Organizations: Edible Blooms, Westpac

More episodes of The Pay Off with Sylvia Jeffreys

• Who Gets a Seat at the Table? Phoebe Saintilan-Stocks on Media and Power · September 7, 2026 · 36 min
• How Sundae Body Reached 10,000 Stores — And Nearly Broke Along the Way · August 31, 2026 · 45 min
• What Does $100B Do to a Friendship? Inside the Atlassian Story · August 24, 2026 · 32 min
• Rates, Housing and AI: What's Really Happening to Australia's Economy? · August 17, 2026 · 35 min
• Can Tech Save Democracy? Why 600,000 Aussies Used Lizzie Hedding's Voting Tool · August 10, 2026 · 42 min
• What Astronaut Katherine Bennell-Pegg Wants You To Know About Achieving the Impossible · August 3, 2026 · 34 min

Explore listener stats, chart rankings, contacts and more on the The Pay Off with Sylvia Jeffreys podcast page.