Two Best Friends, 1,000 Browser Tabs, Half a Million Users - SORTD founders Alexis Aaron & Jodine Wolman

Two Best Friends, 1,000 Browser Tabs, Half a Million Users - SORTD founders Alexis Aaron & Jodine Wolman

April 15, 2026 · 35 min

About this episode

Alexis Aaron and Jodine Wolman discuss their entrepreneurial journey with SORTD and share insights on business and social media marketing.

How do you come up with a brilliant business idea simply from browsing online? How do you scale that business to reach hundreds of thousands of users? And how do you do it all with your best friend whilst keeping your relationship as strong as ever? Oh yeah, you can also throw in having a baby and being recognised by Forbes 30 under 30 too.  Two young women who have the answers to all of these questions and more are Alexis Aaron and Jodine Wolman, founders of SORTD, a tech startup that is revolutionising online shopping and ecommerce.   In this episode, they share their entrepreneurial journey so far, their must-hear advice to make social media marketing work for you, their keys to a successful pitch (even in a boardroom of blokes in suits) and more. See omnystudio.com/listener for privacy information.

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