For Gen Z, Banking Loyalty Begins with Payments
About this episode
The episode discusses how banking relationships for Gen Z often begin early and tend to last into adulthood.
Banking relationships often start earlier than most people realize—and they tend to last longer than expected. Roughly half of young consumers will stick with their bank into adulthood, and many never switch. This puts banks’ focus squarely on Gen Z, where the youngest members of the cohort are in their early teenage years and the […] The post For Gen Z, Banking Loyalty Begins with Payments appeared first on PaymentsJournal .
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