About this episode

Stephan Gans discusses the evolution of PepsiCo's insights team and the critical roles insights must play in business growth.

“You need an insights function that is really focused on being a catalyst for growth in an end-to-end way.” For many years, the insights industry has desired a ‘seat at the top table’, influencing decisions at the most senior levels of their organisations. There are few insights professionals as senior and influential to their businesses as our guest on this episode, Stephan Gans, Senior Vice President of Insights and Analytics at PepsiCo. Stephan shares the steps PepsiCo’s insights team has taken to move from order-taking to being a true catalyst for business growth, why our thirst for insights has never been greater, and the three critical roles he says insights teams must play in any future business. We also talk about the skills that will be most valuable in the future as we enable our insights functions with AI. This is a must-listen for anyone working in insights. Episodes are released bi-weekly. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here: thisistheforge.com This is an 18Sixty production for The Forge. CHAPTERS: (00:00) Introduction (04:13) A Unified Approach (07:55)…

People in this episode

Guest: Stephan Gans

Topics covered

• insights
• business growth
• AI in insights
• future skills
• C-Suite

Keywords

• insights function
• business growth
• AI
• C-Suite
• PepsiCo
• future skills
• analytics

Mentioned in this episode

Organizations: PepsiCo, The Forge, thisistheforge.com

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