About this episode

Richard Shotton discusses how behavioural science can be leveraged in marketing to drive brand growth.

“Behavioural science is the most relevant field out there for a marketer. If you are in marketing, you are in the business of behaviour change.” Our guest on this episode of The Persuasion Game podcast is Richard Shotton, a behavioural science expert and author of The Choice Factory and Hacking the Human Mind. Richard shares some of the principles of behavioural science and how they can be used marketing teams to grow their brands. He has an incredible wealth of knowledge and enough real-world examples to fill a book (or three). Among them, how Monzo and Aperol use ‘social proof’, how Kraft understood the say-do gap and how ‘making it easy’ can transform a brand’s fortunes. Hacking the Human Mind: https://www.waterstones.com/book/hacking-the-human-mind/michaelaaron-flicker/richard-shotton/9781804091326 The Choice Factory & The Illusion of Choice https://www.astroten.co.uk/the-choice-factory Richard’s newsletter: https://astroten.us19.list-manage.com/subscribe?u=6ad73155a84f0c05285e72212&id=4a2da629fc Episodes are released bi-weekly. Follow us on LinkedIn for updates. Subscribe to The Persuasion Game Newsletter on LinkedIn. Want to know more about us? Visit our website here…

People in this episode

Host: Forge

Guest: Richard Shotton

Topics covered

• behavioural science
• marketing
• brand growth
• social proof
• behaviour change
• real-world examples

Keywords

• behavioural science
• marketing strategies
• brand growth
• social proof
• say-do gap
• AI
• real-world examples

Mentioned in this episode

Organizations: Monzo, Aperol, Kraft, The Forge

Books & works: The Choice Factory, Hacking the Human Mind

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