224 | Lead Magnets, Blogging, and Email Marketing for Planners

224 | Lead Magnets, Blogging, and Email Marketing for Planners

May 11, 2026 · 21 min · Season 6 · Episode 224

About this episode

Desirée Adams discusses the importance of email marketing for wedding planners and how to effectively build an email list.

Text the Wedding Planning Hotline Your Instagram followers don't owe you anything. Your email list does. In this week's episode of The Planner's Edit, Desirée Adams goes deep on the marketing channel most wedding planners underuse: email. This is a Deep Dive episode inside the May Marketing & Content Creation issue, and it's built for planners who are ready to build an email list that books. If you've been treating email as an afterthought, this episode will change how you think about it....

People in this episode

Host: Desirée Adams

Topics covered

Keywords

Mentioned in this episode

Organizations: Verve Event Co.

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