225 | Are Content Creators a Must-Have or a Passing Fad?

About this episode

Desirée Adams discusses the value of wedding content creators in the planning industry and their impact on modern marketing.

Text the Wedding Planning Hotline Wedding content creators are everywhere right now. But are they actually worth the investment for wedding planners, or are they just another industry trend? In this episode of The Planner’s Edit, Desirée Adams shares her honest takes on the rise of wedding content creators, how she personally uses one inside her luxury planning business, and why high-quality video has become such a powerful part of modern wedding marketing. If you've been wondering whether a ...

People in this episode

Host: Desirée Adams

Topics covered

• wedding planning
• content creation
• marketing
• video production
• industry trends

Keywords

• wedding planners
• content creators
• luxury planning
• video marketing
• industry trends

Mentioned in this episode

Organizations: Verve Event Co.

Products: Wedding Planning Hotline, wedding content creators, high-quality video

More episodes of The Planner's Edit with Desirée Adams: A Podcast for Wedding Planners and Pros (FKA Ask the Planner)

• 227 | Building Venue Relationships—How I Became a Preferred Planner · June 8, 2026 · 22 min
• 226 | Networking & Referral Building—Events, Retreats, and Relationship Marketing · June 2, 2026 · 27 min
• 224 | Lead Magnets, Blogging, and Email Marketing for Planners · May 11, 2026 · 21 min
• 223 | Content Creation—Hiring, Repurposing, & Social Media Trends · May 4, 2026 · 18 min
• 222 | The Myth of “Doing It All Yourself” (and the branding mistakes that come with it) · April 20, 2026 · 22 min
• 221 | Building and Using Standard Operating Procedures in Your Wedding Business · April 13, 2026 · 25 min