
In this episode, Dom Hodgson discusses the importance of authentic content creation for pet business owners and highlights the upcoming 2026 Pet Pro Expo with guest Vicky Clark.
Are you creating content that actually moves people closer to buying… or just posting because someone told you to? What happens when you stop copying bland AI-generated slop and start showing the real personality, values, and story behind your business? And could one properly planned content system finally stop you staring at a blank screen wondering what to post? In this episode, I'm taking you behind the scenes of the latest Dog Daycare Success Academy immersion event at Lumley Castle, where the theme was Content in the Castle. You'll hear from attendees who left with clear content plans, new frameworks, and a far better understanding of how to create social media that connects, converts, and actually shows off what makes their businesses different. I also explain why the DDSA immersion events have become such an important part of the programme, how the asset-building curriculum works, and why business owners get the biggest results when they stop coasting and fully commit to doing the work. Then, in the second half of the episode, I'm joined by Vicky Clark from The Pet Accountant and Pet Pro Expo. We talk about why she created the event, why UK pet business owners desperately…
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