Episode 456: Four Books from Boston – First Class Knowledge from a Second Hand Book Store
About this episode
In this episode, Dom Hodgson shares four business lessons inspired by a visit to a secondhand bookstore in Boston, emphasizing the importance of exploring ideas outside the pet industry.
Where do your best business ideas actually come from? Are you looking outside the pet industry often enough… or just recycling the same tired advice as everyone else? And could one strange book, old advert, or random story spark the next big idea in your business? In this episode, I'm sharing four business lessons from a secondhand bookstore in Boston. Before the first Dog Daycare Success Academy immersion event, Beth and I stumbled across Brattle Bookshop, and what was supposed to be a bit of sightseeing quickly turned into an hour of rummaging through dusty old books, picture books, advertising collections, money history, and vintage magazines. I walk you through four very different books I picked up and the lessons each one offers for pet business owners — from stepping outside your comfort zone, to using mascots and characters in your marketing, to the power of storytelling, to why old adverts are still some of the best marketing teachers around. The bigger lesson is simple: if you only ever consume ideas from inside the pet industry, your business will eventually look, sound, and feel like every other pet business in town. In this episode, you'll discover: Why Curiosity…
More episodes of The Poodle to Pitbull Pet Business Podcast
- Episode 459 – Content Lessons From Lumley Castle: How to Build a Fortress of Trust That Compells Clients to Buy More Pet Services
- Episode 458 – The Science of Stopping: Do You Need a Pet Business Mid-Year Reset?
- Episode 457 – Meet The Pet Accountant: Vicky Clark Shares Why Pet Businesses Need to Get Serious About Their Numbers
- Episode 455 – Is Your Dog Daycare Too Boring?
- Episode 454: Why Pet Business Owners Should Attend The 2026 Pet Pro Expo!
- Episode 453 - Inside the Dog Daycare Success Academy: What DDSA Members Are Saying About the Pet Industries Transformational Mastermind
Explore listener stats, chart rankings, contacts and more on the The Poodle to Pitbull Pet Business Podcast podcast page.