Your AI strategy starts with content, not code

Your AI strategy starts with content, not code

March 18, 2026 · 26 min · Season 7 · Episode 3

About this episode

Kristina Podnar and Carrie Hane discuss the importance of content in AI strategy.

AI is no longer just generating content—it’s retrieving, reasoning, and increasingly making decisions. And yet, many organizations are approaching it as if better prompts or better models will solve everything. In reality, AI is only as effective as the content it relies on. The more autonomous these systems become, the more they depend on content that is structured, connected, and governed with intent. In this conversation, Kristina Podnar sits down with Carrie Hane to unpack what that actua...

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Host: Kristina Podnar

Guest: Carrie Hane

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