Are Superbills Worth It in Private Practice? | Mark Florian | TPOT 428

Are Superbills Worth It in Private Practice? | Mark Florian | TPOT 428

April 13, 2026 · 29 min

About this episode

The episode discusses the complexities of handling insurance and superbills in private practice with guest Mark Florian.

Thinking about taking insurance in your private practice or trying to figure out a better way to handle out-of-network clients? This is one of those decisions that almost every therapist wrestles with at some point. On one hand, insurance can help fill your caseload and make therapy more accessible. On the other hand, the admin work, lower reimbursement rates, and constant back and forth can leave you feeling stretched thin and frustrated. In this episode, I'm joined by Mark Florian, founder of Deputy Care, and we get into what is really happening behind the scenes with insurance, superbills, and out of network billing. We talk about why so many therapists start on insurance panels and then eventually want to move away from them, and what makes that transition so difficult. We also unpack the hidden friction in the system, from denied claims to clients struggling to get reimbursed, and how all of that can impact both your income and your clients' ability to stay in therapy. If you've ever felt stuck between wanting to help more people and wanting to build a sustainable private practice, this conversation will give you a lot to think about. Resources Mentioned In This Episode…

People in this episode

Host: Gordon Brewer

Guest: Mark Florian

Topics covered

Mentioned in this episode

Organizations: Deputy Care

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