About this episode
Ashley and Tanya discuss strategies for handling stagnant real estate listings in a challenging market.
The market is sending mixed signals, and your sellers are starting to feel it. In this two-part episode, Ashley and Tanya tackle one of the most psychologically demanding situations in real estate: what to do when your listing sits. From setting expectations at the listing appointment to structuring your weekly communication cadence, the girls break down exactly how to stay unfireable — even when the market isn't cooperating. They get real about price reductions (why the "slow bleed" works, when it doesn't, and what it actually signals to other agents), the difference between a pricing problem and a property condition problem, and why no showings is the loudest feedback you'll ever get. They also go beyond the basics — diving into split-testing ad incentives on social media, the truth about assumable mortgages, why Zillow Showcase might be selling you to neighbors rather than selling your listing , and some genuinely creative event marketing ideas that could change how you think about a stale property entirely. If you've ever wanted to fire yourself from a listing before your seller could, this one's for you.
People in this episode
Host: Ashley Baillio
Guest: Tanya
Topics covered
- real estate
- market trends
- listing strategies
- communication
- price reductions
- marketing ideas
Keywords
- real estate
- listing
- price reduction
- market signals
- communication
- event marketing
- social media
Mentioned in this episode
Organizations: Zillow
More episodes of The Principals
- Ep. 112 - Part 3: The ABCs of Real Estate – R through Z · June 9, 2026 · 44 min
- Ep. 111 - All things moving! · May 26, 2026 · 49 min
- Ep. 110 - Structuring Competitive Offers for Your Buyer · May 19, 2026 · 42 min
- Ep. 108 - Special Guest Mike Grecco · April 28, 2026 · 46 min
- Ep. 107 - ABCs of Real Estate Part 1 · April 14, 2026 · 32 min
- Ep. 106 - Staying ahead on social media · April 10, 2026 · 1h 5m
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