Ep. 118 - Summer Book Series Unreasonable Hospitality: The Real Estate Playbook Hiding in a Michelin-Starred Restaurant
About this episode
Ashley and Lauren discuss 'Unreasonable Hospitality' and its implications for real estate.
This week on our Summer Book Series, Ashley and Lauren dig into Unreasonable Hospitality by Will Guidara — the book behind the rise of Eleven Madison Park, once ranked the #1 restaurant in the world. From the infamous hot dog story to the "rule of 95.5," they break down how obsessive attention to the little things creates unforgettable experiences — and why that same philosophy is the untapped edge in real estate. Expect talk of rookie smarts, choosing your rivals wisely, the difference between excellence and hospitality, and how to build enough margin in your business to be generous without being irresponsible. If you've ever wondered how to turn a transaction into a moment your client remembers for years, this one's for you.
More episodes of The Principals
- Ep. 117 - Summer Book Series- Exactly What to Say Part 2
- Ep. 116 - Summer Book Series: Exactly What to Say Part 1
- Ep. 115 - Summer Book Series: The 12 Week Year — Stop Making Annual Goals and Start Getting Results
- Ep. 114 - Summer Book Series: Never Split the Difference by Chris Voss — What Every Real Estate Agent Needs to Know About Negotiation
- Ep. 113 - AI vs. Realtors: What Technology Still Can't Replace
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