Episode 8. Joanne Gore of Joanne Gore Communications
From The Printerviews by Colin Sinclair McDermott
February 23, 2026 · 40 min · Season 2
About this episode
Joanne Gore discusses her journey in the print industry and the importance of messaging playbooks for effective marketing.
In this episode of The Printerviews, I am joined by Joanne Gore of Joanne Gore Communications, a full-service B2B marketing agency specialising in the print industry. With a 30-year career as a corporate marketer and a former graphic designer, Joanne is on a personal mission to help printers sell more print by bridging the gap between how buyers decide and how the industry sells. We discuss her journey from managing global print production for tech giants to launching a virtual agency that helps companies get out of their own way. As we prepare for Dscoop in the Rockies, Joanne shares details of her upcoming session on moving from confusion to conversion through messaging playbooks. We explore the concept of 'AI slop' and why having a unified story is vital in today's market. Joanne explains how these playbooks provide the foundation for effectively training AI and ensuring every team member tells the same story. The conversation also covers the 'science of touch' and why print remains a powerhouse for brand awareness and customer satisfaction. Joanne provides practical advice on stretching marketing dollars by repurposing content and using niche lead magnets to stay proactive…
People in this episode
Host: Colin Sinclair McDermott
Guest: Joanne Gore
Topics covered
- B2B marketing
- print industry
- messaging playbooks
- AI in marketing
- hyper-personalisation
- brand awareness
Keywords
- B2B marketing
- print communications
- messaging playbooks
- AI training
- content repurposing
- customer satisfaction
- hyper-personalisation
Mentioned in this episode
Organizations: Joanne Gore Communications, Dscoop
Products: AI slop
Places: Rockies
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- Episode 15. Chris Edwards from CVI Group · March 30, 2026 · 49 min
- Episode 14. Debbie McKeegan from Texintel · March 23, 2026 · 39 min
- 13. Simon Wheeler from Stylo · March 16, 2026 · 46 min
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