The Problem With Air Fryers: Lucy Lord

April 28, 2026 · 1h 20m

About this episode

Lucy Lord joins James Smith to discuss the underutilization of air fryers and broader issues in cooking and food marketing.

Lucy Lord joins James Smith for a wide-ranging conversation that starts with the air fryer sitting unused on 70% of UK kitchen counters and ends up tearing apart everything from protein marketing scams to the slow death of the British night out. A best-selling cookbook author and the woman behind Supper Club, Lucy is back with her third book, Love Your Air Fryer, and makes the case that cooking your own food is the most underrated act of self-care left in the modern world. 👁️ Try Neutonic: https://www.neutonic.com/jamessmith 🧪 Check your Test: https://www.manual.co/smith 📝 Business Mentoring: https://www.jamessmith.business 🏋🏼‍♂️ Online Coaching: https://www.jamessmithacademy.com Lucy Lord's Website – https://www.lordlucy.com Lucy Lord On Instagram – https://www.instagram.com/lordlucy/ Lucy Lord on YouTube - https://www.youtube.com/ ⁨@lordlucyfoodstory⁩ She explains: ◼️ Why the air fryer is the most underutilised tool in your kitchen ◼️ How cooking is the lowest-hanging fruit for looking and feeling better ◼️ The protein con quietly corrupting your supermarket shop ◼️ Why "increasing your surface area for luck" works in dating, business and life ◼️ How "touching your future"…

People in this episode

Host: James Smith

Guest: Lucy Lord

Topics covered

air fryers
cooking
self-care
protein marketing
British culture
food

Keywords

air fryer
self-care
cooking
protein marketing
British night out
food culture

Mentioned in this episode

Organizations: Supper Club, Lucy Lord's Website, Instagram, YouTube

Books & works: Love Your Air Fryer