How to Sell Your Art Without Galleries (What Actually Works)

How to Sell Your Art Without Galleries (What Actually Works)

August 25, 2026 · 26 min · Episode 57

About this episode

Signe and Genna Grushovenko discuss alternative methods for selling art outside of galleries and share their experiences with different sales models.

Free 4-Day Challenge for artists: https://professionalartist.com/free Join us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free. --- What if the best person to sell your art isn’t a gallery? In this episode of The Professional Artist Podcast, collaborative painters Signe and Genna Grushovenko are featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists. Working as a husband-and-wife team, Signe and Genna transform anonymous vintage photographs into contemporary paintings collected and exhibited throughout the United States. After years of working with galleries and selling their work directly, Signe and Genna now focus on art fairs, giving them firsthand experience with different sales models and the economics behind each. In this deep dive, they share why letting go of a revenue stream can sometimes strengthen your business, the real math behind gallery versus direct sales, and how reversing a decision they stood by for 20 years opened up an entirely new source of income…

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