The Professional Artist Podcast: Art Business Transformations

Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What if the best person to sell your art isn’t a gallery?In this episode of The Professional Artist Podcast, collaborative painters Signe and Genna Grushovenko are featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Working as a husband-and-wife team, Signe and Genna transform anonymous vintage photographs into contemporary paintings collected and exhibited throughout the United States.After years of working with galleries and selling their work directly, Signe and Genna now focus on art fairs, giving them firsthand experience with different sales models and the economics behind each.In this deep dive, they share why letting go of a revenue stream can sometimes strengthen your business, the real math behind gallery versus direct sales, and how reversing a decision they stood by for 20 years opened up an entirely new source of income.“Nobody, I think, will sell your work with the same passion that you do.”— Signe GrushovenkoTimestamps:00:00 Introduction01:38 A Sense of Perspective05:47 Leaving Teaching and Going All In on Sales09:40 Why They Left the Gallery System13:12 Mapping Desire 14:34 Selling Your Own Work Without Being Pushy16:41 Measuring Festival Success Over Time19:51 Adding Reproductions to the Business 23:11 Streetlight Mafia 23:59 Final thoughtsConnect with Signe and GennaWebsite: https://www.grushovenko.com/Instagram: https://www.instagram.com/thegrushovenkos/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What does it really take to build a career in monumental public art?In this episode of *The Professional Artist Podcast*, sculptor Heath Satow is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Heath has spent 35 years building a career in large-scale public art, with permanent installations at the Denver Zoo, Raleigh-Durham International Airport, and the 9/11 Memorial. Along the way, he has learned that the finished sculpture is only one part of the job.In this episode, Heath breaks down how artists get their first public art commissions, the financial risks behind large-scale projects, and why experience has led him to turn down opportunities that don't respect an artist's time and expertise.This deep dive offers a practical look behind the scenes of public art… and what artists need to understand before pursuing large-scale commissions.“It was just a thought, and now it's this amazing thing out in the world and that's addictive.”— Heath SatowTimestamps:00:00 Introduction01:38 The Seed 04:09 Starting Out: Railings, Festivals, and Building a Portfolio06:48 Why Scale Becomes Addictive08:44 Transition: The Accidental Discovery of Mirror Polish Stainless11:07 How to Apply for Public Art Commissions15:10 Handling Rejection in a Competitive Field16:09 The Financial Risk Hidden in Every Commission18:08 Cor23:29 Final AdviceConnect with HeathWebsite: https://www.publicsculpture.com/Instagram: https://www.instagram.com/publicsculpture/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---What does it actually take to build a career creating high-paying commissions for interior designers?In this episode of The Professional Artist Podcast, abstract painter Lara Scolari is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Lara is an Australian abstract artist whose nature-inspired paintings are collected internationally across Australia, Asia, Europe, and the United States.Alongside her exhibition career, she has built a thriving commission business working with leading interior designers and has expanded her practice through licensing partnerships, including luxury rug collections.In this episode, Lara explains how artists can build relationships with interior designers, what a professional commission process looks like from inquiry to installation, and why preparation, consistency, and a polished presentation matter more than waiting for the perfect opportunity."You've gotta put yourself out there. You've gotta back yourself. You have to take the risk that may not end in anything.”— Lara ScolariTimestamps:00:00 Introduction01:38 Yellow Water Cruising05:00 Translating Paintings into Rugs and Licensing07:40 Building an International Exhibition Career10:16 Wendy's Bolt 10:48 How Greg Natale Walked Through the Door13:40 The Interior Designer Commission Process16:09 Where Designers Discover New Artists17:48 Snorkeling With Matisse18:55 Final adviceConnect with LaraWebsite: https://larascolari.com/Instagram: https://www.instagram.com/larascolari/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.

Free 4-Day Challenge for artists: https://professionalartist.com/freeJoin us live and online to make your next art show your best, design a paid workshop that's yours alone, or land your work in the right gallery. Register free.---Do curators discover artists… or do artists create the opportunities to be discovered?In this episode of The Professional Artist Podcast, figurative painter Alia El-Bermani is featured by the Professional Artist Association (https://professionalartist.com/join), the world's fastest-growing global community for committed fine artists.Alia's work has been exhibited in museums and galleries across the United States, Canada, and Europe.Rather than waiting for opportunities to find her, she built a career by intentionally connecting with curators, staying in touch over time, and creating professional relationships that led to long-term collaborations.In this deep dive, Alia shares what it actually takes to get on a curator's radar, why rejection is often the beginning of new opportunities, and how thoughtful outreach can grow into long-term professional relationships that shape a career.“You need to continually find curators that will help support you and put you in places that you never even dreamed of.”— Alia El-BermaniTimestamps:00:00 Introduction01:38 The Futures We Behold: Dreaming Beyond the Patriarchy03:24 Income Streams and Studio Structure06:38 Playing the Long Game: Career Advice to Her Younger Self07:54 How to Get a Curator Into Your Studio10:09 The First Outreach Email11:10 Vessel: Grief, Loss, and the 2019 Solo Show14:36 Applying for Grants17:14 Hear Me: Community and Peer Support18:27 Final AdviceConnect with AliaWebsite: https://alia-fineart.com/Instagram: https://www.instagram.com/aliapainter/Learn more about The Professional Artist Association:Mentoring:Apply to join 99 artists for unlimited 1:1 Coaching & Mentoring to grow your art income:https://professionalartist.com/applyMembership:Join 1,000+ committed artists around the world for less than $1, £ or € a day: https://professionalartist.com/joinFree Letter:Join 50,000+ artists getting Free advice & inspiration every week:https://professionalartist.com/podcast/#join-free-artist-letterInstagram: https://www.instagram.com/professionalartistacceleratorReady to take the next step in your art career?We are hosting a free 4-Day Challenge online to help artists like you get back on track.Whether that’s making your next art show your best ever, designing a paid art workshop that is uniquely yours, or getting your artwork into the next right-fit gallery……this live, virtual, and interactive challenge will help get you get unstuck.Register to get a free pass here: https://professionalartist.com/freeIf you enjoyed this episode, please like and subscribe, share it with another artist and leave us a review/comment. We read every single one.