#248 This Changed How I See Money

#248 This Changed How I See Money

From The Profitable Accountant Podcast by Reza Hooda

April 27, 2026 · 30 min · Season 1

About this episode

Reza Hooda discusses how money mindset affects pricing strategies for accountants and shares insights on client value perception and the use of AI in accounting.

In this episode, I’m recording from a different setup (back in the car, like the old days), and it got me thinking about how much environment shapes how we show up. But the real topic today is something I see holding so many accountants back… Money mindset. If you’re struggling to raise your prices, it’s rarely about tactics. It’s about belief. I break down why we project our own views about money onto clients, how that limits what we charge, and a simple but powerful reframe that can change everything: 👉 Money is just a “thank you token”. We also touch on: Why different clients value things differently Why you must give pricing options The link between investing and actually taking action Real examples of how we’re using AI in the firm to save serious time If you want to charge more, think differently about money, and stay ahead of what’s coming with AI… this one’s for you. ---- If you’ve enjoyed my podcasts, here’s how you can get more value from me:   Free stuff   Get a free copy of my book     The Four Pillars from  here Watch a short 8 min video on how you can win new clients whilst you sleep  here Join 1500+ accountants owners in the…

People in this episode

Host: Reza Hooda

Topics covered

  • money mindset
  • pricing strategies
  • client value perception
  • AI in accounting
  • belief systems

Keywords

  • money mindset
  • pricing options
  • client value
  • AI in accounting
  • belief systems

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