The Profitable Accountant Podcast

This week, I'm tackling a question I get asked more than almost any other. Which social media platform should you actually be on? And what on earth should you post once you're there? I break down: Why a podcast feels lonely while social media doesn't, and what that taught me about marketing The reason it now takes 7 or 8 touch points before someone trusts you enough to get in touch Why "when you confuse, you lose" should shape every post you write The one platform I'd tell any accountant to start with, and why the algorithm is on your side Why your audience is on LinkedIn even when you're convinced they're not How to create content that gets a booked call, not just likes The contrarian truth about using AI to write your posts, and why I ignore the people who say don't Why video will make you stand out, especially if you're a female accountant How one of my Accelerator members found a warm lead worth £25-30k in fees within a week of posting daily This episode is sponsored by Karbon, the practice management platform we recently moved to after 12 years on our previous system. If you've ever stared at a blank screen wondering what to post or where, this episode is for you. If you’ve enjoyed my podcasts, here’s how you can get more value from me: Free stuff Get a free copy of my book The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group My inner-circle Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I talk through exactly what happened when one of my longest-serving team members moved on and why it was the right move for everyone involved. You’ll hear: → Why culture, not contracts, is what keeps great people around → How our business model shift changed the roles we could offer → What to focus on post-7 figures when you’re no longer the accountant → My approach to attracting A-players without using job boards I also share: → The two levers to grow your firm and why people is the harder one → A behind-the-scenes look at the frameworks I use to build culture → How to align your team’s goals with your firm’s purpose This episode is all about people — leading them, losing them, and creating a place where they can thrive. If you're serious about building a firm that makes you proud (and runs without you), this one's for you. Tune in, take notes, and let me know your biggest takeaway on LinkedIn. ---- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I break down exactly why most firm owners struggle with marketing — not because the tactics don’t work, but because the strategy is off. You’ll discover: → Why cold outreach, SEO, paid ads, and social media can all work (and why they often don’t). → The one thing you must get right before any marketing tactic will deliver ROI. → The most important ratio in your business: LTV to CAC – and how to use it to grow with confidence. → The AI-powered systems I’ve built to create content at scale and dominate one platform at a time. I also share what’s working right now in my firms – from YouTube to in-person events – and how we’re using AI meeting transcripts to turn sales calls into magnetic content. If you're serious about building a firm that grows on autopilot, without you chasing leads, this one’s for you. ----- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I share the biggest lessons from attending the Billion Followers Summit in Dubai, including why this event was a game-changer for our strategy in 2026. You’ll hear: → Why I flew out to meet content creators and what I learned from them → How to position yourself as the expert in your niche → Why most accountants are hanging out in the wrong rooms → The surprising power of WhatsApp for client communication and referrals Plus: → The new referral system we launched (that actually works) → How to build meaningful relationships faster, online and offline → Why getting clear on your WHO is still the #1 thing to fix this year I also talk through a brand new offer: my Accelerator Program for firm owners who want to finally build the 3 core systems that bring in high-quality leads and clients on autopilot. If you’re tired of chasing work and ready to grow with clarity, confidence and speed, this one’s for you. ------ If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I talk about a challenge we all face staying focused. I share what’s been going on in my world lately, from life in Doha to tempting new business opportunities... and why I’m choosing to say no to them. You’ll discover: → The entrepreneur’s curse: why good ideas can be dangerous → How I deal with distraction (and remind myself of the bigger picture) → A practical analogy to help you niche down and build a freedom firm → Why you don’t need thousands of clients to hit your dream number I also talk about the real reason your marketing might not be working, and what to do about it. If you’ve been feeling pulled in a million directions, this episode will help you refocus and double down on what really matters. Let me know your biggest takeaway on LinkedIn, I’d love to hear it. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

Let’s be honest — most accountants wing their sales calls. I used to be one of them. In this episode, I walk you through the process I now follow to consistently convert high-value clients, without giving away free advice or wasting time on tyre kickers. You’ll discover: → The 3-step framework I use to filter, run, and close sales meetings → Why giving a price live in the meeting changes everything → How to position yourself as the expert (so you’re not haggled on price) → Why your marketing needs to do the heavy lifting before the call I also share behind-the-scenes stories from recent calls I’ve had — including how we signed a £2.5k client with under £50k income, just by showing value. If sales calls feel awkward or hit-and-miss, this episode will give you clarity, confidence, and a repeatable process you can use straight away. Take a listen — and let me know what you think on LinkedIn. Always love hearing from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

In this episode, I sit down with Josh, who shares the raw, unfiltered journey of starting with 50 DIY leaflets in the freezing cold… to now running a £400k practice with a fully remote team of 14. You’ll discover: → How failure in other businesses led him to double down on accounting → The moment one yes changed everything — from a bar to a breakthrough → What it's really like building a practice from scratch with no clients, no team, and no clear path → How partnerships (and sheer grit) fast-tracked his growth We also talk mindset, the inner battles, the burnout, and why rejection is just part of the game. If you’re just starting out, or you’re in the messy middle of trying to grow, this one’s for you. Josh’s story proves what’s possible when you keep showing up — even when it’s hard.------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.

How do you regain momentum and build consistency when life throws off your rhythm? In this episode, I share how I’m getting back into the weekly podcast flow – walking and talking from the warm streets of Qatar. I also take you behind the scenes of my recent Dubai trip, packed with meetings, podcasts, and expansion plans. You’ll discover: → Why habits matter more than motivation. → How Capture Accounting Dubai came to life. → The magic of in-person meetings after building online connections. → Why evergreen content is a long-term marketing asset you can’t ignore. I also talk about team challenges, hiring mistakes, and offshoring hurdles – plus how I’m building systems to reduce reliance on me. If you’re an accountant juggling growth, clients, and life – this one’s for you. Let me know your takeaway. Message me on LinkedIn or WhatsApp – I always love hearing from you. ------- If you’ve enjoyed my podcasts, here’s how you can get more value from me:  Free stuff  Get a free copy of my book   The Four Pillars from here Watch a short 8 min video on how you can win new clients whilst you sleep here Join 1500+ accountants owners in the Profitable Accountant Free Facebook group  My inner-circle  Join 150+ accounting firm owners in the Profitable Accountants Community (the PAC) to get access to the tools, training and tribe to help you grow your firm - without wasting time and money doing it the hard way. Join the PAC NOW! For larger sole practitioner firms wanting more support, direction and accountability, access the Profitable Accountants Mastermind including 1-2-1 access to me If you're going to create an account and use OnlineJobs.ph use my affiliate link here and i'll get a few pennies back in return to fund my coffee addiction 🙂 http://store.onlinejobs.ph/?aid=377675 And if you haven't already, here's a link to sign up to Fathom AI for your video calls so you can generate those transcripts to help in your content writing.