#253 Which Social Media Platform Should You Actually Be On?
About this episode
Reza Hooda discusses which social media platform accountants should use and how to effectively create content for it.
This week, I'm tackling a question I get asked more than almost any other. Which social media platform should you actually be on? And what on earth should you post once you're there? I break down: Why a podcast feels lonely while social media doesn't, and what that taught me about marketing The reason it now takes 7 or 8 touch points before someone trusts you enough to get in touch Why "when you confuse, you lose" should shape every post you write The one platform I'd tell any accountant to start with, and why the algorithm is on your side Why your audience is on LinkedIn even when you're convinced they're not How to create content that gets a booked call, not just likes The contrarian truth about using AI to write your posts, and why I ignore the people who say don't Why video will make you stand out, especially if you're a female accountant How one of my Accelerator members found a warm lead worth £25-30k in fees within a week of posting daily This episode is sponsored by Karbon , the practice management platform we recently moved to after 12 years on our previous system. If you've ever stared at a blank screen wondering what to post or where, this episode is for you. If you’ve…
Sponsors
Karbon
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