About this episode

Scott Love interviews Tim Corcoran about the importance of pricing strategy in law firm profitability.

In Episode 304 of The Rainmaking Podcast, Scott Love speaks with legal industry advisor Tim Corcoran about one of the most overlooked drivers of law firm profitability: pricing strategy. Many firms focus heavily on billable hours, origination credit, and revenue targets, but fail to connect the critical dots between how legal services are priced, how lawyers practice, and how firms ultimately generate profit. Tim explains why pricing is not just a finance function but a strategic leadership issue that directly affects client relationships, lawyer behavior, and long-term firm performance. The conversation explores practical ways law firms can move beyond traditional hourly billing toward value-based thinking, better matter management, and smarter pricing decisions. Tim shares how partners can improve profitability by understanding the economics of legal work, aligning incentives, and communicating value more clearly to clients. For law firm leaders, partners, and legal professionals looking to improve law firm profitability, pricing strategy, and client value, this episode provides actionable insights into connecting pricing, practice management, and business development. Visit…

People in this episode

Host: Scott Love

Guest: Tim Corcoran

Topics covered

• law firm profitability
• pricing strategy
• value-based thinking
• client relationships
• practice management

Keywords

• law firm
• pricing strategy
• profitability
• value-based billing
• legal services

Mentioned in this episode

Organizations: The Rainmaking Podcast, The Rainmaking Magazine

More episodes of The Rainmaking Podcast

• TRP 313: Building a Pipeline Through Online Connections with Fin Wycherley · April 23, 2026 · 28 min
• TRP 312: How Rainmakers Can Tell Good Stories with Rob D. Willis · April 16, 2026 · 25 min
• TRP 311: [Legal] What In-House Counsel Really Want from Law Firm Events with Val Madamba · April 14, 2026 · 31 min
• TRP 310: The Flywheel with Andy Clark · April 9, 2026 · 29 min
• TRP 309: The Three C’s of Persuasive Communication with Danny Bobrow · April 2, 2026 · 26 min
• TRP 308: [Legal] 2025 State of the Legal Industry Report with Phil Flora · March 31, 2026 · 25 min

Explore listener stats, chart rankings, contacts and more on the The Rainmaking Podcast podcast page.